‘DMRC has made a paradigm shift in its advertising business approach’

Addressing the Delhi NCR Talks OOH Conference held in Gurugram on November 17, Sharat Sharma, Director- Operations, Delhi Metro Rail Corporation (DMRC) said that advertising is one of the most successful rides of DMRC. The Metro network with its capability of connecting the Delhi NCR market from one end to another and having commuters from all walks of lives has earned 54% of its revenues from advertising. DMRC has placed the highest priority on creating compelling avenues for media investments, he said.

Starting only with civil structure and platform media, today DMRC offers a whole gamut of advertising opportunities such as semi-naming rights, station brandings, digital advertising and also ambient advertising on smart cards and tokens.

Additionally, the authority has become more flexible in its approach, as Sharat shared, “More opportunities can be explored and media owners are welcome to initiate the dialogue with DMRC for investments. If we find the feasible then we will surely support them”.