Dentsu Aegis Network, Northpoint Centre of Learning launch OOH course

Dentsu Aegis Network and Khandala-based management resource development centre Northpoint Centre of Learning have announced the launch of a Post Graduate Program in Out Of Home Advertising (The PGP-OOHA) programme. The PGP-OOHA programme will be conducted by Northpoint Centre of Learning in collaboration with leading specialist OOH agencies Posterscope India and Milestone Brandcom. The programme is a fast-track 6-month course based on a unique training model that provides practical, real-life learning and experience through close industry-academia partnership.

Designed to develop future OOH managers, the course is designed to give a thorough working knowledge of OOH advertising and communications including retail, rural and experiential activities and how they are all inter-related.  The course comprises modules, research projects and workshops followed by an internship with Posterscope India and Milestone Brandcom. A strong emphasis will be laid on student performance evaluation through projects and practical assignments and research done by the students. While the entire semester will provide a comprehensive perspective of OOH advertising and communications, the latter part will be project-based with hands-on production and execution experiences.

The curriculum of this programme has been developed jointly by Northpoint and experts from Posterscope India and Milestone Brandcom. As part of the programme, professionals from the industry will join senior executives from Posterscope India and Milestone Brandcom to deliver the course to the students. This certificate programme will include 90 days of campus study and 90 days of field and in-company internships.

Prem Mehta, Chairman, Northpoint Centre of Learning, said, "The launch of this programme is another step in keeping with Northpoint's mission to prepare young graduates for careers in specialised areas of business.  Northpoint has tied up with the leaders in the OOH industry to ensure relevance of training content, training by industry professionals and substantial field and on-job internships to prepare job-ready managers.”
 
Talking about the career prospects, Ashish Bhasin, Chairman & CEO South Asia Dentsu Aegis Network, Chairman Posterscope and psLive - Asia Pacific said, "Today, Dentsu Aegis Network is among the fastest growing communications groups in India and understand the need of trained talent that the industry currently needs. Therefore, we are committed to developing professional talent for the industry as a partner on this programme.” Dentsu Aegis Network will consider all successful candidates for final placement.

Nabendu Bhattacharyya, Managing Director & CEO, Milestone Brandcom, said, "Our objective is to create and attract talent to the OOH Industry where no such formal programme existed prior to this. We believe this OOH program will benefit many new entrants as well as the existing trade practitioners in this dynamic Industry. Our objective is to bring in fresh minds into the OOH communications business for the exponential growth of the industry. As a leading OOH Group, this "OOH Programme” is our contribution to the industry.”

Added Haresh Nayak, Regional Director, Posterscope Asia Pacific and Managing Director, Posterscope Group India, "Posterscope has always prided itself in being innovators, be it in terms of team construct, offerings, services or thought leadership for the last seven years. This initiative is an extension of that belief, of'innovating the way brands are built' and talented people are the nucleus of innovation. This platform will attract and nurture these talents who will be the future minds and leaders in the OOH space.”