Croma creates 3D experience in the outdoor

In the effort to step up consumer interest in the various offerings at the Croma store, Infiniti Retail Ltd, a Tata Enterprise, launched an innovative campaign using select locations in Mumbai, Delhi and Bangalore. In Mumbai, the brand opted for Mahim Causeway for its innovation. Leading OOH firm MOMS executed the campaign that was up for 15 days.

The campaign was specifically aimed at highlighting the wide range of LED TVs, washing machines, refrigerators and microwaves available at the store, and typically targeted the 25+ people in SEC AB category.

Commenting on the campaign, Ajit Joshi, CEO & MD, Infiniti Retail Limited, Croma, said, "Croma has always been about bringing the best and the latest in technology. Brand Croma reverberates the same vibe and innovation is in the brand's DNA. Our consumers have seen many trend-setting marketing initiatives like the Croma Catalogue, the Moments of Joy gifting van, etc. The 3D displays done at Mumbai, Delhi and Bangalore are a testament to this. The objective was to make regular gadgets look larger-than-life and establish Croma as a destination for shopping of electronics.”

Dipankar Sanyal, Chief Operating Officer, MOMS, said, "The brief from the client was simple - the campaign needs to stand out. We literally took the brief and made larger-than-life size displays in Mumbai and Bangalore. We had to find ideal locations which would lend themselves to such giant installations. The campaign kickstarted along with the FIFA World Cup. The 3D effect given to LED TV beautifully triggered the 3D experience. We thank the opportunity given to us by Croma in implementing an idea that promised an experience to its customer in an impactful way”.