Chams bags branding rights on KURTC buses

Kerala-based Chams Branding Solutions India has won the advertising rights on AC and non-AC low-floor buses operated by Kerala Urban Road Transport Corporation (KURTC), adding up to some 800 buses. The OOH firm has won the rights for a period of 5 years in a tender-cum-auction conducted by Kerala State Road Transport Corporation (KSRTC).

Chams now holds the rights to full body branding of the KURTC buses, and won the rights with the highest bid amount of Rs 5.33 crore as license fee per year. The full body branding rights include exterior and inside bus branding, except the front portion and side window panes of the buses.