Century Group of Companies implements Edge1 OOH software

Century Group of Companies, a leading transit advertising company implements Edge1 out-of-home advertising software that enables planning, buying and monitoring of their campaigns deployed on outdoor advertising networks.

Century is the foremost OOH company from Bihar & Jharkhand to have a presence in all the three segments i.e. railway stations, airports & all-important town locations of the state. With 2000 + properties spreading across all important locations of Bihar & Jharkhand, the group has the solutions to cater to each & every advertising needs of the client.

They have the distinction of having the sole advertising rights of 714 railway stations (including prestigious Patna Junction, considered as the 2nd most populous station after Howrah in East) under the Dhanbad, Danapur, Mugalsarai, Sonepur & Samastipur divisions spreading across entire Bihar & Jharkhand & part of Eastern Uttar Pradesh. The group has sole advertisement at Patna, Ranchi, Gaya, Agartala, Imphal, Dibrugarh, Silchar, Jorhat, Shillong, Tejpur, and Lilabari airports too.

Shashi Chaudhary, Director of Century Media Group of Companies and President of FAMO (Federation of Airport Media Owners), says,” We’ve different media offerings to our clients from roadside hoardings to railway junctions to airport media. We wanted to manage all our inventory on one software and Airport being a unique media, we’ve evaluated a couple of systems to go for, but we found Edge1 is the best fit to handle the diversity of our media. Due to the Covid-19 pandemic and lockdown, there are no campaigns in the market, so we’re making the best of this situation and invested in software, to make our business backbone strong, so we can make analytics-based decisions after Covid-19.”

The company is planning to implement Edge1 during lockdown through online training sessions and will be automating all their business processes from inventory management to leads, media planning to media buying, campaign management to purchase order management till finances.

Upinder Singh, Project Director, Edge1 OOH Software, says, “We are proud to be working with a leader in the Airport media and we are committed to helping them digitize their business processes. I believe lockdown is the best time to utilize your resources in something productive for the future, and they took a wise decision”.