CASHurDRIVE bags exclusive rights for Meru Cabs advertising

CASHurDRIVE Marketing Pvt. Ltd has acquired exclusive advertising rights from Meru Cab Company Pvt Ltd for advertising on the radio cab fleet. Meru Cabs, one of the first companies to launch metered radio cabs in India under its brand Meru headquartered in Mumbai, has a consumer base of more than 5 million and offers radio taxi service in 21 key cities that include Mumbai, Delhi, Hyderabad, Bengaluru, Jaipur, Ahmedabad, Chennai Vadodara, Surat, Pune and Kolkata.

CASHurDRIVE, a transit media advertising company, specialises in vehicle wraps and offers corporate experts and professional application support across 24 cities in India and Singapore. The firm also provides 360 degree advertising solutions to its clients.

"We believe in-transit OOH format, which we started in 2008. It has a great value offering to marketers as this is the only OOH media which can be tracked in terms of performance. With this collaboration with CASHurDRIVE we are looking to further expand this format and continue to add value to the OOH industry," said Siddhartha Pahwa, CEO, Meru Cab Company Pvt Ltd.

"This collaboration offers a one-stop solution for airport cab advertising across India. We are very exultant with the collaboration and look forward to great business ahead with Meru Cabs. We view this as a chance to offer unique advertising opportunities to potential clients by providing elite space for cab advertising across India,” says Raghu Khanna, CEO. CASHurDRIVE.

"I am really glad that we have bagged the exclusive rights for Meru Cab advertising. It's a great responsibility to deliver exceptional branding solution complementing the fleet popularity," said Nitesh Nagpal, Business Head, CASHurDRIVE.