Brand Promotions executes Bustlemania on-ground event

Indian B-Boying federation Bustlemania executed an on-ground event to provide for amateur and professional B-boying, BMX and skateboarding artists and enthusiasts a platform to showcase their creativity and passion for Extreme Sports in the form of face-offs. For this event, automobile brand Datsun was brought in as the lead partner while Phoenix Market City in Mumbai supported the event as the venue partner. It was also India's first-of - its-kind extreme collision of sports, dance, art and music. The event was organised by Brand Promotions.

The event required a huge area to perform extreme sports along with sitting arrangement, so the courtyard area of Phoenix Market city was chosen to conduct the event. The setup resembled a skate park consisting of a grind grill and a mini ramp. The venue was in complete sync with the theme of the event as it provided a perfect setting for graffiti artists on one side of the venue, a practicing area for the artists on the other side and enough space for the B-boying, BMX and Skateboarding face-offs to go on smoothly in the centre.

The biggest challenge was to first attract and then narrow down the participants' data as many last minute registrations happened. The setup was made in such a way that it looked like a skate park and the event was attended by a crowd of 300 people.

To get feedback and insights about the relevance of such extreme sports in India, a survey was conducted. This event was supported by B-boying crews in Mumbai like Underdog Kombat Crew (UDK), Indian B-boying Federation (IBF) and was witnessed by a crowd of 300 people plus floating crowd.

Commenting on the success of Bustlemania, Sunil Kutty Menon, Director, Brand Promotions, said, "Bustlemania was an idea to provide an essential platform to all the Extreme Sports enthusiasts. Hence the agenda was to channelize the aggression of these artists into a full-fledged event”.