Aurelia ropes Disha Patani as its Brand Ambassador
By M4G Bureau - August 22, 2019
The Youth Icon will feature in brand’s upcoming collections and marketing promotions
Disha Patani has extended her association with TCNS Clothing Co. Limited, the leading women’s branded apparel company in India, as the brand ambassador for its brand Aurelia. Disha will be associated with Aurelia for yet another year and would be featuring in the upcoming collections. Disha will appear in marketing campaign of the brand.
Aurelia, by TCNS, is a contemporary ethnic wear brand targeted at women looking for great design, fit and quality for their casual and work wear. The brand is synonymous with ethnic designs that effortlessly fit into a classic modern woman’s wardrobe. It caters to the modern Indian woman who seeks a branded ethnic experience with an expansive range of styles, colours, fabrics, silhouettes, prints, patterns and embroidery.
Talking about the extended association with Disha, Anant Daga, Managing Director at TCNS said, “Extending our association with Disha is a strategic move, inspired by the popularity garnered last year. With contemporary ethnic wear becoming the go-to style for most youth, who better than Disha, a youth icon in India, could represent the brand. We look forward to another successful year with her and continue bringing to consumers, only the best, through Aurelia and Disha.”
Last year, Aurelia witnessed tremendous growth and recognition in the retail market via successful campaigns featuring Disha. Being a perfect blend of modernity and Indian-ness, Disha brings in a great connect with the brand Aurelia.
Commenting on being re-appointed as the brand ambassador for Aurelia, Disha Patani said,
“It has been truly wonderful being the face of Aurelia; I am grateful for all the love and affection that has come my way and I look forward to our continued association. As the brand offers a wide range of well-crafted kurtas & ethnic dresses for countless occasions, it is my ideal fit for all ethnic wear requirements.”
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