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Home » OOH News » Asian Paints supports ‘Why’ Urban Art Installation
Asian Paints supports ‘Why’ Urban Art Installation

By M4G Bureau - October 16, 2019

Designed with 3,00,000 recycled plastic bottles, the installation will be placed on the surface of the lake for a period of one month

Studies estimate there are now 150 million metric tons of plastics in the world's oceans, adversely affecting our marine ecosystem. Plastic-dumping is choking our oceans and governments across nations have begun to take measures to curb the growing menace of plastic pollution.

Engaging with this rapidly growing problem, street artist Daku’s installation ‘Why’ at the Hussain Sagar Lake is a colossal Question Mark (‘?’) created by using 3,00,000 recycled plastic bottles. The installation also produces its own energy through solar-power. Conceptualized by Daku and produced by St+art India and supported by Asian Paints in association with Showboat Production, Hyderabad, this project is commissioned by Government of Telangana and India Design Forum. The installation will be placed on the surface of the lake for a period of one month. Making use of solar-powered lights, the ‘?’ will be lit through the night, making it accessible throughout the day.

Exploring the use of public space as a tool for social messaging and impact, the installation seeks to initiate conversation around a rapidly escalating global problem. Through its scale and magnitude, along with the prominence of its location, it is sure to catch the attention of the city and bring to light a prevailing issue of current times.

Stressing on the importance of art to create wide-scale impact, Giulia Ambrogi, Co-founder and Curator, St+art India Foundation, said, “Since 2016, when we started our work in Hyderabad, specifically in Maqtha, we have looked at the Hussain Sagar lake as a location brimming with meanings. Daku's idea started taking shape back then and is now relevant more than ever. Public art plays a fundamental role in spreading socially relevant messages in a strong, direct and understandable manner and urban art interventions like this installation are crucial to create awareness and start building sensitivity for a more sustainable future. We are immensely glad that the dream of creating such a powerful installation has come through on the occasion of the Hyderabad Design Week, thanks to the support of the government and other partners.”

Daku’s works are recognized for establishing site-specific dialogues with the spaces he works within. Executed in the form of public art interventions, they engage with contemporary and complex topics, affecting their spectators with simple yet incisive commentaries.

Artist Daku had this to say about the installation, “As an artist, this is my contribution towards changing perceptions about the use of plastic, which is one of the biggest questions today. I hope this installation will help raise more questions in people's mind. This is my take on plastic against plastic.”

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