AdMavin launches an initiative to help Tier II & III media owners
By M4G Bureau - December 10, 2019
AdMavin UPCOUNTRY is designed to bring forth the OOH media owners cum ad agencies in tier 1, tier 2 and tier 3 cities to the limelight
With a motto “Visibility creates Opportunities”, AdMavin launches an initiative named AdMavin UPCOUNTRY to support the Tier II & III based media owners in surging their business demand by creating their identity and make a brand for themselves. As part of the setup, the AdMavin UPCOUNTRY ecosystem will facilitate branding solutions and will bring face to face demand and supply together on one platform in a very transparent manner. The ÀdMavin UPCOUNTRY initiative is to expand the small players business horizons from local level to the national level where they can get directly contacted by the advertisers looking for local solutions.
Explaining further, Vishwanath Kini - Director – Marketing at AdMavin said, “A well thought out brand architecture can scale up the worth of a company, far exceeding its physical value. AdMavin UPCOUNTRY initiative is designed to bring forth the OOH media owners cum ad agencies in tier 1, tier 2 and tier 3 cities to the limelight which will not only enhance the perceived value / imagery of the company but also will enable them to reach larger markets and touch points which manages the ad budgets, thus derive better ROI on their investments. When the renaissance takes place at the grassroot level the effects can be felt across the industry. Together, everyone achieves more is the mantra. By establishing our patrons’ brand and credibility in their respective regions, their (present and potential) customers get a valid reason to consider them before turning elsewhere.
Cutting down the regular business norm of small market, AdMavin UPCOUNTRY will embody the idea of making the trade a peer to peer business rather than making it just a pay and publish a business. In a market that is now stiflingly competitive, the platform helps its patrons to stand out from thousands of similar companies that claim to be as good as you, if not better? Hence, creating a brand will outlive the mere purpose of gaining market share and benefits an organisation organically.
Adding to this, Gowrishankar – Co-founder – AdMavin said, “AdMavin UPCOUNTRY initiative is intended to lend a voice to its patrons. It is the small and medium businesses that need to leverage branding solutions more than their well-established counterparts. The technology platform is used for inclusive development and sustainable growth of its consumers. The UPCOUNTRY mechanism is designed in such a way that all are welcome yet the competitive spirit and demand and supply market forces will decide the outcome of the trade. The sphere of the inclusiveness is larger now”.