Abhinav Iyer, GM - Marketing & Strategy, Muthoot Group to address 2nd Transit Media Talks
By M4G Bureau - January 24, 2020
Abhinav Iyer will be sharing his perspectives on brand advertising on metro rail media
Metro rail networks have become major advertising destinations owing to the increasing ridership and the variety of advertising formats that are available there. BFSI brand Muthoot Group is one of the brands that opted for high visibility in this space. The brand took up the semi-naming rights of Greater Kailash metro station, apart from using various other formats there.
Abhinav Iyer, GM - Marketing & Strategy, Muthoot Group will share the brand’s experience with advertising on Metro media in his address on the theme ‘In what ways can Metro rail media deliver best to brands?’ at the 2nd Transit Media Talks conference to be held at Courtyard by Marriott on February 6, 2020 in Mumbai.
Abhinav is a seasoned professional with over 10 years of experience and widespread exposure in the field of strategy andmarketing within the BFSI space, across government, private-sector and public limited organisations, in India and the UK. He also led and contributed in strategic planning, product development and design and implementation of multimedia marketing campaigns to achieve corporate objectives and profitability.
Abhinav is a part of the Muthoot Group for six years , having worked as Business Transformation Leader – Strategy, Assistant General Manager - Strategy & Executive Assistant to Chairman and Deputy General Manager - Marketing & Strategy.
Prior to this, he worked with Bank of Baroda for six years handling the marketing operations in the UK. He was responsible for new product development, branch expansion, promotions, media management, brand management and advertising and branding, creation and implementation of marketing campaigns and performance management.