1st Transit Media Talks Conference underscores the huge business potential of transit media across India

The 1st Transit Media Talks Conference entitled ‘Influencing an India on the Go’ was held
at the Courtyard by Marriott hotel, Mumbai on February 28. The one-of-its-kind conference was inaugurated by K L Sharma, Executive Director (Commercial, Airport Authority of India; S Kumar, Managing Director, Srishti Group; Annie Kumar, Director, Bullseye Media; and Vasant Jante, MD, VJ Media Works.

The conference touched upon different dimensions of transit media business, from consumer-centricity in communications, innovative design, green solutions and audience metrics to brand perspectives on using this media, media owners’ experience of investing in transit formats and media buyers’ approach to planning for transit media advertising.

The deliberations were focused upon the depth and reach of transit media, the varied and innovative formats that would be of the essence to advertiser, new investment opportunities that are coming up in the space, and the different ways in which transit media can be designed and presented to the audiences.