15th Outdoor Advertising Convention underway in Mumbai
By M4G Bureau - July 26, 2019
OAC 2019 is centred on the theme of ‘OOH 2.0! The Revolution Begins Here’
The 15TH edition of Outdoor Advertising Convention (OAC), India’s largest platform for OOH industry stakeholders, commences at the Renaissance Mumbai Convention Centre Hotel, Powai, Mumbai. OAC 2019, with its theme ‘OOH 2.0! The Revolution Begins Here’. OAC 2019 was inaugurated with the lighting of the traditional lamp by Ashish Vidyarathi, one of India’s most accomplished actors and a great motivational speaker, Alok Jalan, Vice Chairman, IOAA & MD, Laqshya Media Group, Noomi Mehta, Chairman, Selvel Advertising, Umang Suri, CEO, Capital Group and Vasant Jante, MD, VJ Media Works.
The knowledge sessions at OAC 2019 will cover a whole gamut of themes, such as, What emerging media trends foretell for OOH’, What makes OOH a trusted consumer influence’, ‘How OOH makes brands simply unmissable’ and more. This year’s convention also concentrates highly on Digital OOH with sessions like ‘DOOH- extending the OOH Horizons’ DOOH boom is here- sink or swim’ and etc.
OAC 2019 has directed sharp focus on the Expo component with cutting-edge OOH solutions that have been exhibited at the expo venue offering best OOH solutions to the industry.
The 2-day event will conclude with the Outdoor Advertising Awards (OAA) 2018 function.
The two-day convention draws the participation of over 500 delegates including global and Indian OOH CEOs, senior government officials, media planners, brand custodians, consultants and solution providers.
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