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April 24, 2014

Reaching out in a snap!

Here's an example of a brand creating live buzz before hitting the store shelves. Quigley Simpson and Monster Media teamed up for the launch two new forms of Secret Clinical Strength: Invisible Solid and Clear Gel. Again Times Square in New York was considered the perfect for the launch activation that included a Portable Storefront: POD, brand ambassadors and a fully interactive experience. Brand ambassadors were on hand to give women free samples of these two new forms, which had not even hit store shelves yet! The women were then encouraged to snap a photo of their 100% Times Square moment at a photo station on the POD and share it on social media. On the opposite side was a 3x3 linked LCD wall where the women could view their photos as well as watch a Secret branded video. Additionally, the wall dynamically pulled social media feeds for passers to view the user feedback.

April 14, 2014

ACC Cement rides high on BQS innovation

ACC Cement and Landmark Outdoor Media Services built a path-breaking innovation on a BQS to promote the brand in Patna. The highlight was that the truck seemed to be riding with the effect of LEDs.

December 13, 2013

How the cookie pops out!

Unibic Cookies with Media Circle came out with an exciting OOH campaign in Mumbai showcasing the products in an attractive manner. The highlight was the innovation at Juhu with cookies coming out of the packet on the hoarding!

December 10, 2013

Aircel - Perfect Goal

OOH agency DDB MudraMax designed a flash mob activity for their client Aircel showcasing a group of boys playing live football in Express Avenue Mall, Chennai to promote the limitless pocket gaming card.

December 10, 2013

Aircel - Knocked out

In order to target the youth audience, Aircel in association with DDB MudraMax agency organized a live boxing match in Express Avenue Mall to talk about their limitless pocket gaming card.

December 10, 2013

Blenders's Pride - Fashioned OOH

Platinum Outdoor adopted an innovative appoach to display the Blenders Pride Fashion Tour 2012 at Hyderabad airport.

December 10, 2013

Vodafone - Escalated Branding

Taking their 'Made For You' campaign one step ahead, Vodafone uses escalator branding, a new OOH medium which was executed by CASHurDRIVE. This was seen on the escalator at GIP Mall, Noida.

December 10, 2013

Drink, but don't drive

In sync with the God-fearing Indian mindset, McCann Erickson a designed an activity to address drunken driving by giving a pinch of reality to the visitors of Zara bar in Chennai.

December 10, 2013

Feel the 'Silk' melt as you walk

Chocolate lovers at popular malls in India, were in for a surprise when they came across a huge Cadbury Silk bar on melting screens. Agency: Bates

July 27, 2013

Lipton - Lipton Dip and Win - Gold - Oaa 2013

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