Saturday, December 07, 2019

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September 07, 2019

‘Don’t sell space, Sell idea’: Raj Kamble

Creatives are a big part of OOH campaigns and Raj Kamble, Co-Founder and CCO of Famous Innovations, demonstrated the 'how' of it at OAC 2019

September 06, 2019

OMI gets TANISHQ’s ‘Great Diamond Sale’ sizzle on OOH

Crafted by OMI, the mega sized units are hard to miss

September 05, 2019

Innovations mark Ganesh Utsav this year

Brands get creative with their installations to engage audiences at Ganesh Utsav hubs

September 03, 2019

‘Urbanization is a huge benefit for the OOH industry’

Manosh De, Global Lead – National and Regional Development Strategies, BIAF, talked about the close synergy that exists between the OOH industry and the the urban landscape at OAC 2019

September 03, 2019

The role of OOH is to catch the Consumers Imagination: Ashish Vidyarthi

The versatile actor explained that the OOH industry needs to create OOH Lala experience for consumers

September 03, 2019

‘10K-cr valuation for OOH industry is close reality’: Alok Jalan

Alok Jalan along with Sai Nagesh gives hope to the OOH industry with their study of the development trajectory

September 03, 2019

'OOH+D2C+Digital will be more compelling’ says EY’s Ashish Pherwani

Ashish Pherwani Partner – Media and Entertainment, EY India talks about the media trends that the course for the future of OOH industry

August 30, 2019

Indian OOH industry must take lead in Programmatic, urges Mathew Dearden

Independent Global OOH Consultant urged the Indian OOH industry to lead in matters that have been missing in the DOOH space worldwide

August 29, 2019

Executed by Signpost India, the Air Asia campaign enhances Bengaluru street furniture

Signpost India has executed the promotional campaign for Air Asia in the Central Business Districts of Bengaluru

August 28, 2019

'OOH to become increasingly important for OTT category': Tarun Katial

Outdoor is not anymore about only advertising, it’s about customer acquisition

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