Tuesday, March 31, 2020

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February 28, 2020

Bus branding takes rural marketing many a mile

Rural marketing expert Prashant Mandke says that the quality of bus media is improving everywhere

February 28, 2020

Western Railway bullish on advertising revenue growth

G V L Satyakumar, DRM, Mumbai Division & Jagriti Singla, Senior DRM, Western Railway cite the new advertising avenues being created

February 28, 2020

New technologies will transform airport advertising experiences

Transit media is a smart choice because of the relatively lower cost of media, exposure, exclusivity and targeting opportunities says Charu Malhotra, Head - Marketing, Somany

February 28, 2020

Metro station semi-naming rights offer great brand recognition

Abhinav Iyer, GM - Marketing & Strategy, Muthoot Group urged Railways to offer station semi-naming rights to advertisers

February 28, 2020

We look for customised OOH solutions

Bidyut Nath, Head, Marketing & Comm -- India & Asia, Dollar Industries says Transit media is a powerful vehicle to connect with rural markets

February 28, 2020

‘LIC has been using transit media for over 60 years now’

Veena Khan, Deputy Secretary Corporate Communications, LIC spoke on ‘How Transit Media Can Be Best Leveraged by BFSI Brands’

February 28, 2020

‘Collaboration, audience data, quality assets key to transit media growth’

Rachana Lokhande, Co-CEO, Kinetic India; Fabian Cowan, President, Posterscope India; Jayesh Yagnik, CEO, MOMS Outdoor Media Solutions share their perspectives on whether agencies are willing to bet bigger on transit media

February 22, 2020

Weekly OOH News Round up

Find out what made headlines this week

February 15, 2020

Weekly OOH News Round up

Find out what made headlines this week

February 08, 2020

Weekly OOH News Round up

Find out what made headlines this week

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