Digital OOH
Smart Asia India 2019 brings Taiwan DOOH solutions to India
By Pray Jani - October 24, 2019
The Smart Asia exhibition 2019, brought various Taiwan based players offering unique DOOH solutions for the developing Indian Digital Display market
‘Media, creative businesses need to collaborate much more’
By Rajiv Raghunath - October 21, 2019
Speed is the name of the game for DOOH, says John Osborn, CEO, OMD USA
BackLite Media to operate 200 screens at The Galleria in Abu Dhabi
By Rajiv Raghunath - October 18, 2019
BackLite Media signs 10-year partnership with Gulf Related, the developers of The Galleria Al Maryah Island, a luxury retail and dining destination in Abu Dhabi
DOOH will grow as brands opt for omni-channel marketing: Barry Frey
By Rajiv Raghunath - October 18, 2019
Also, programmatic OOH buying is gaining momentum, he says
LOCAD’S new ScreenOOH captures DOOH market
By Bhawana Anand - October 17, 2019
The network offers 3000+ DOOH screens from 15 cities having 1.5 million audiences and 500k daily impressions
DOOH more intimately connected with the physical world today, says futurist Steve Brown
By Rajiv Raghunath - October 17, 2019
5 technologies of the future: 5G & satellite networks; autonomous machines; IoT; AI; AR
Increase DOOH networks screens to 1mn: Sir Martin Sorrell
By Rajiv Raghunath - October 16, 2019
The competitiveness of the medium centres on how it gets ‘faster, better, cheaper’
Engine, VCCP bag top prizes in Ocean’s 10th annual digital creative competition
By M4G Bureau - October 11, 2019
The Royal Navy, Amnesty International UK, Ancestry, Mars, Inc and Stonewall are among this year’s winners
Madison World helps Tata Salt bring alive Mahatma Gandhi’s principles of a clean India
By M4G Bureau - October 10, 2019
#BapuReminder urges people to walk on Bapu’s path on his 150th birth anniversary
Ponds DOOH walls writs bold this festive season
By Ria Banerjee - October 10, 2019
4 LED walls and a live beauty contest, ‘Ponds Pujor Nandini 2019’ were witnessed in the prominent puja pandals across Kolkata
