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Digital OOH

Veeba targets real-time buyers with pDOOH
Veeba targets real-time buyers with pDOOH

By M4G Bureau - March 11, 2020

Effective success in retargeting exposed audiences for further engagement; garnered 2.7% avg. CTR, 3X higher than previous benchmarks

Moving Walls runs blockchain-powered DOOH pilot for foodpanda
Moving Walls runs blockchain-powered DOOH pilot for foodpanda

By M4G Bureau - March 11, 2020

Aqilliz has partners Moving Walls for the pilot

XL Network: Ocean launches next gen large format DOOH roadside network in key UK cities
XL Network: Ocean launches next gen large format DOOH roadside network in key UK cities

By M4G Bureau - March 11, 2020

Jaguar Land Rover is the launch partner with a campaign breaking across 13 of the screens in four cities

China’s OOH agency Vivid City appoints Danny Lee as Chief Creative Officer
China’s OOH agency Vivid City appoints Danny Lee as Chief Creative Officer

By Rajiv Raghunath - March 03, 2020

Danny brings to Vivid City the ability to plan and execute activations, projections and unique builds that will complement Vivid City’s network of LED screens across the Chinese market

Sharma Srishti Synergy managed RDN goes live in Bengaluru Division, South Western Railway
Sharma Srishti Synergy managed RDN goes live in Bengaluru Division, South Western Railway

By Rajiv Raghunath - February 27, 2020

The RDN system, envisaged to cover 32 stations in the Bengaluru Division, was inaugurated by Karnataka Chief Minister B S Yediyurappa in the presence of Union Minister of State of Railways Suresh Angadi

OMD records best net biz performance in 2019: COMvergence report
OMD records best net biz performance in 2019: COMvergence report

By M4G Bureau - February 26, 2020

Talent, technology and process drive growth and retention, earns OMD second consecutive Global Agency of the Year title

Pablo Picasso’s creative spirit comes alive on Piccadilly Lights
Pablo Picasso’s creative spirit comes alive on Piccadilly Lights

By M4G Bureau - February 24, 2020

This is the first time footage from the film ‘Le Mystère Picasso’ has been shown on a DOOH screen

Broadsign partners Heurist’s CAASie to offer pDOOH to small biz in Australia
Broadsign partners Heurist’s CAASie to offer pDOOH to small biz in Australia

By Rajiv Raghunath - February 18, 2020

The integration provides CAASie’s user base of local advertisers with access to premium DOOH screens across Australia

RailTel to roll out pan-India RDN project covering 2,184 railway stations
RailTel to roll out pan-India RDN project covering 2,184 railway stations

By Rajiv Raghunath - February 10, 2020

The project will be awarded to concessionaires for a period of 10 years, extendable by another 5 years

Broadsign, AdMobilize partner to provide AI to DOOH networks
Broadsign, AdMobilize partner to provide AI to DOOH networks

By M4G Bureau - February 05, 2020

New partnership enables integrated ad campaign performance analysis and audience reporting

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