Digital OOH
Moving Walls in pact with global mobile location data player Quadrant
By M4G Bureau - June 08, 2020
The partnership will allow Moving Walls to tap into Quadrant’s globally compliant location data across multiple markets
Clear Channel Singapore launches OutSmart programmatic and smart planning tool
By M4G Bureau - June 04, 2020
OutSmart Pro and OutSmart Pin will be launched on 1st July 2020.
Portugal’s TOMI smart city displays go touchless
By M4G Bureau - June 03, 2020
The user need to read the QR Code on the screens with a smartphone to explore all the contents (news, events, points of interest, public services, transport) or even take a photo
Moving Walls acquires Ahoy’s ad-tech platform to strengthen location-based advertising stack
By Rajiv Raghunath - June 02, 2020
Ahoy’s mobile advertising capabilities will become part of both Moving Walls’ OOH planning platform and Location Media Xchange (LMX)
Lemma launches “Falcon”, AI Enabled Planning Tool for DOOH
By M4G Bureau - June 01, 2020
The tool binds diverse data sets to fashion bespoke media plans basis machine learning algorithms
Touchless gesture-based interfaces preferred by consumers: Ultraleap study
By Rajiv Raghunath - May 28, 2020
The research undertaken by Ultraleap shows that touchscreens are losing consumer confidence as the world begins to re-open after lockdown
WooHoo Screens gears up to resume operations
By Pray Jani - May 27, 2020
Focus on media at corporate parks; media inquiries expected from FMCG, healthcare and insurance and automobile brand categories
S Korea’s SpaceAdd DOOH screens to be available on TPS Engage platform
By Rajiv Raghunath - May 20, 2020
SpaceAdd clients will be able plan and run contextual creatives based on rule sets such as demographical data, weather, time of day, pollution, online analytics, sales, etc.
Talon launches #SendingLove DOOH campaign across 153 cities
By Rajiv Raghunath - May 19, 2020
The campaign features user-generated messages of love and unity are being displayed on DOOH screens worldwide with social media amplification ensuring the messages are also seen by millions - at home
Ocean Outdoor introduces touchless advertising screens
By Rajiv Raghunath - May 18, 2020
Ocean will be deploying mid-air haptics technology to DOOH, replacing touchscreen activity with displays and interfaces which are triggered by natural hand interactions
