Digital OOH
Samsung livestreams interactive Rocket League challenge in epic DeepScreen® Alive gameplay
By M4G Bureau - December 19, 2023
Produced by CYLNDR, the 15 minute game unfolded on London’s Piccadilly Lights as influencers @ApparentlyJxck and @Vatira5 battled it out for the title Samsung Gaming Hub Champion.
LMX partners DOmedia to enable APAC OOH media access on BillboardsIn marketplace
By M4G Bureau - December 12, 2023
BillboardsIn is launching in APAC countries following 5 years of explosive growth in the US and Canada
Laqshya Media showcases Chandrika soap campaign on floating LED media along Mumbai’s Juhu Beach
By M4G Bureau - December 05, 2023
The campaign has also been executed on billboards, BQS, bus wraps, unipoles, digital screens, railway station media, and metro media.
Core Media Pakistan showcases ground-breaking Ponds audible DOOH extravaganza
By Rajiv Raghunath - December 04, 2023
Overcoming logistical challenges and stringent health and safety protocols, the creative team crafted a larger-than-life roadside spectacle that promises an unparalleled sensory experience, says team Core Media
Diriyah evokes The City of Earth with The United – the first ever transatlantic OOH showcase
By Rajiv Raghunath - December 01, 2023
The United was developed as a collaboration between Ocean and Branded Cities to showcase latest DOOH technologies and immersive formats like Deepscreen® and Dreamroom 3D.
Zitcha, Broadsign partner to drive global in-store retail media market
By M4G Bureau - November 30, 2023
New advertising technology integration delivers global omnichannel retail media solution
Pikasso Italia wins Euroma2 exclusive mall DOOH advertising concession
By Rajiv Raghunath - November 29, 2023
Euroma2 is one of the top lifestyle malls in Rome
UAE DOOH major BackLite Media to integrate inventory with LMX SSP
By M4G Bureau - November 27, 2023
“This new partnership has further opened up our programmatic inventory to the rest of the world,” says Sean Gadsby, Head of Programmatic, BackLite Media
The Crown Estate lights up London’s West End with delightful Christmas pigeons OOH spot
By M4G Bureau - November 27, 2023
The campaign debuted with a 10-minute takeover of the Piccadilly Lights, using Ocean’s DeepScreen OOH activation to create a delightful, bespoke 3D story
Miami-based LED Truck Media selects StreetMetrics planning, measurement, attribution solutions
By M4G Bureau - November 23, 2023
Jonnathan Trilleras, President and CEO of LED Truck Media says,. “We are fascinated by how StreetMetrics has evolved and are excited to continue revolutionising the mobile billboard space”.
