Digital OOH
Italy’s Media One engages Broadsign for DOOH transformation
By Rajiv Raghunath - August 05, 2020
Media One is adopting Broadsign’s Ayuda platform to streamline static and digital operations, enhance sales capabilities, and power digital displays across Italy
AdOnMo join hands with Adways to manage digital billboard in Hyderabad
By M4G Bureau - August 04, 2020
The tech-company, offering taxi topper fleet media, boosts its portfolio with two digital screens and seven other FOB media.
Moving Walls appoints D Sriram to Its Advisory Board
By M4G Bureau - August 03, 2020
Sriram has over 30 years of experience in the media and advertising industry across Asia
Foodpanda Philippines uses traffic, weather signals to run contextual DOOH programmatic campaign
By M4G Bureau - July 28, 2020
The campaign was executed by DOOH adtech company Moving Walls with Metropolis Media
TOMI World launches program to promote local economy
By M4G Bureau - July 27, 2020
The DOOH player allows local merchants to list their businesses along with QR Codes, contacts, menus and all the information that is relevant to promote commerce
WOO to launch global DOOH campaign #OurSecondChance
By Rajiv Raghunath - July 23, 2020
First major campaign from New Commercial Arts, the agency formed in May by adam&eve founders James Murphy and David Golding with Ian Heartfield from BBH and Rob Curran from Wunderman Thompson
TPS Engage partners MFour to reinforce DOOH campaign RoI
By Rajiv Raghunath - July 23, 2020
Advertising clients will be able to track consumer feedback real-time against business KPIs
GDX Studios appoints experiential marketing expert Sophie Masson as President
By M4G Bureau - July 22, 2020
Sophie Masson will be charged with leading the vision of GDX Studios out of the pandemic period and working with the studio’s multidisciplinary team to develop unique experiential solutions that meet the evolving needs of our new and existing clients
Microsoft promotes its cloud computing software via pDOOH campaign
By M4G Bureau - July 21, 2020
The campaign has been deployed at Dubai’s International Financial Centre in order to target professionals
Eyetalk Media Ventures launches data driven audience measurement 'PEOPLE'
By M4G Bureau - July 14, 2020
The data collected from multiple sources like Mobile, RFID, POS, IoT driven devices is being integrated into the proprietary automated dashboard that provides granular insights at the hyper-local level
