Wednesday, February 26, 2020

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Digital OOH

Bringing music to Jo'burg traffic
Bringing music to Jo'burg traffic

By BY DANETTE BREITENBACH - September 14, 2015

For the Standard Bank Joy of Jazz, the brand dug a little deeper, emphasising the live element of performance and taking live music to unexpected places

'Media Eyes' billboards track consumers' ages in Birmingham
'Media Eyes' billboards track consumers' ages in Birmingham

By www.campaignlive.co.uk - September 04, 2015

Giant \"smart\" outdoor screens, which track the ages of passers-by and select ads based on their profiles, have been unveiled in Birmingham.

JCDecaux Launches The Salford Arch and its New Nationwide Network -  The Gateways
JCDecaux Launches The Salford Arch and its New Nationwide Network - The Gateways

By VJ Media Bureau - August 31, 2015

One of JCDecaux's largest roadside digital screens with on average 1.2 million impacts every week (DFT), this double-sided landmark location will be launched by FIAT, Sky, Samsung, JD Sports and Orangina.

Personalised OOH: Precision targeting comes to China Post screens
Personalised OOH: Precision targeting comes to China Post screens

By VJ Media Bureau - August 24, 2015

China\'s official postal service has deployed a comprehensive upgrade of its 20,000 outdoor smart screens with new facial recognition capability, mobile interactivity, data management and campaign optimisation features.

Creating Art in the DOOH space
Creating Art in the DOOH space

By Preethika Kotian - July 21, 2015

Grand Visual has been a crusader of digital OOH with multiple campaign executions on interactive digital media interfaces in the outdoor

Projection mapping can add a new dimension to OOH advertising
Projection mapping can add a new dimension to OOH advertising

By VJ Media Bureau - April 28, 2015

Chinese visual display solutions firm Wincomn Technology recently in tie up with global visual display solutions leader Christie Digital System demonstrated how to capture the rapt attention of audiences through its installation work in China's Zhuhai region.

Don't wait, just fly!
Don't wait, just fly!

By Bhawana Anand - January 05, 2015

Kulula, a low-cost carrier promoted online checking via a unique outdoor activity at the premises of Cape Town International Airport.

Creating a lager effect
Creating a lager effect

By VJ Media Bureau - November 25, 2014

WAX agency ideated and executed the campaign for the brand, which saw different ambient innovations executed on roads.

JCDecaux's Digital Towers amazes passengers at Changi Airport
JCDecaux's Digital Towers amazes passengers at Changi Airport

By Bhawana Anand - November 24, 2014

Towering at seven meters in height, these landmarks offer high quality display through nine units of High Definition (HD) 80-inch digital screens.

Horror strikes through OOH
Horror strikes through OOH

By VJ Media Bureau - November 24, 2014

WAX agency ideated and executed the campaign at strategic high-footfall locations of Canada including parks, trees, parking areas, bathrooms and drainers.

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