Digital OOH
‘Marry technology and creativity to drive DOOH growth’
By Bhawana Anand - October 15, 2020
Justin Thomas-Copeland, CEO – DDB speaks about ‘Creativity Spark’s on day 2 of the DPAA Video Everywhere Summit 2020
Eager to use cinema, roadside media: Angela Zepeda, CMO, Hyundai, US
By Bhawana Anand - October 15, 2020
DOOH has a key place in auto brand media plans
‘Programmatic is contributing to DOOH growth’
By Bhawana Anand - October 14, 2020
Easy buy in & out, less spillage, better outcomes are a few advantages of pDOOH, say experts at the DPPA Video Everywhere Summit 2020
pDOOH lends spurs to omnichannel plans: Experts at DPAA Summit
By Bhawana Anand - October 14, 2020
pDOOH can bring the outdoor medium onto a level playing field with other channels
‘DOOH is a contextual, appealing, compelling format’
By Bhawana Anand - October 14, 2020
Raja Rajamannar, CMO & President, Healthcare – Mastercard talks about ‘Meaningful Engagement with Today’s Consumer’ at the DPAA Video Everywhere Summit 2020
Outcome Health COO Nandini Ramani joins DPAA Board
By M4G Bureau - October 14, 2020
Ramani is a seasoned technologist with a career spanning both hardware and software for enterprise and consumer organisations
TAPTAP Digital teams with Broadsign to extend programmatic omnichannel offering to DOOH
By Rajiv Raghunath - October 14, 2020
Sonata’s geospatial intelligence combined with Broadsign Reach’s rich set of (APIs offers a more diverse publisher set, detailed screen insights, faster creative upload speeds
DPAA to unveil ‘With DOOH, You Can’ campaign at Video Everywhere Summit beginning today
By Rajiv Raghunath - October 13, 2020
‘With DOOH, You Can’ campaign emphasises DOOH’s programmatic ability to reach returning audiences with real-time messaging and flexibility
Ocean Outdoor rebrands its Nordics based retail tech subsidiary Ocean MediaTech
By Rajiv Raghunath - October 13, 2020
Ocean MediaTech combines AsCityMedia’s expertise with Ocean Outdoor’s media sales experience to provide scalable location based digital communications solutions
Lemma & VIOOH partner to scale up pDOOH offerings
By M4G Bureau - October 13, 2020
The strategic alliance entails Lemma’s Demand Side Platform integration with VIOOH’s network of managed media owned programmatically-enabled screens to be accessed by users
