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Digital OOH

Malaysia-based Moving Walls wins prestigious TiE50 award
Malaysia-based Moving Walls wins prestigious TiE50 award

By M4G Bureau - May 18, 2017

The TiE50 Technology Awards Program in Silicon Valley recognizes the world's most innovative tech startups

OOH most effective in driving online activity, says study
OOH most effective in driving online activity, says study

By M4G Bureau - May 15, 2017

A Nielsen OOH survey has found that OOH delivers more online activity per ad dollar spent compared to television, radio, and print.

Google, Facebook control 20% of global adspend, JCDecaux 17th among Top 30
Google, Facebook control 20% of global adspend, JCDecaux 17th among Top 30

By Nabamita Chatterjee - May 08, 2017

The Top Thirty Global Media Owners report is Zenith's unique ranking of the world's largest media companies, and has been published since 2007

Heathrow Airport launches premium digital ad opportunity
Heathrow Airport launches premium digital ad opportunity

By M4G Bureau - May 08, 2017

15 high-definition digital totems have been put up, lining the exclusive passenger route from security to the first-class lounge.

Digital OOH getting bigger in Dubai
Digital OOH getting bigger in Dubai

By M4G Bureau - April 28, 2017

Digital billboards are seen to deliver big impact that will likely influence more advertisers to opt for this media.

Australia's APN Outdoor\'s Transit Factor tests new limits for transit media
Australia's APN Outdoor\'s Transit Factor tests new limits for transit media

By M4G Bureau - April 27, 2017

APN Outdoor have joined forces with research companies The Lab and Neuro-Insight to discover the formula behind the power of movement - to be known as the Transit Factor.

Travellers enjoy Samsonite's VR game at Sydney airport
Travellers enjoy Samsonite's VR game at Sydney airport

By Rajiv Raghunath - April 21, 2017

Samsonite's VR game immerses travellers into three Paris locations with Oculus Rift VR headsets and was designed by oOh!media's experiential agency oOh! Edge as part of an activation created collaboratively with Posterscope and Dentsu Mitchell.

oOh!media, APN Outdoor merger likely to be completed in July
oOh!media, APN Outdoor merger likely to be completed in July

By M4G Bureau - April 20, 2017

The combined entity will become Australia's largest outdoor operator, with more than 50% market share.

Augmented reality is adding a new string to OOH bow
Augmented reality is adding a new string to OOH bow

By M4G Bureau - April 19, 2017

AR can turn the device in people's hands into an interactive platform that bridges the online and the offline worlds

US body lays down programmatic standards for digital placed advertising
US body lays down programmatic standards for digital placed advertising

By M4G Bureau - April 17, 2017

Programmatic approach is seen to boost DOOH targeting ability, efficiency, speed of transaction and ROI

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