Malaysia-based Moving Walls wins prestigious TiE50 award
By M4G Bureau - May 18, 2017
The TiE50 Technology Awards Program in Silicon Valley recognizes the world's most innovative tech startups
OOH most effective in driving online activity, says study
By M4G Bureau - May 15, 2017
A Nielsen OOH survey has found that OOH delivers more online activity per ad dollar spent compared to television, radio, and print.
Google, Facebook control 20% of global adspend, JCDecaux 17th among Top 30
By Nabamita Chatterjee - May 08, 2017
The Top Thirty Global Media Owners report is Zenith's unique ranking of the world's largest media companies, and has been published since 2007
Heathrow Airport launches premium digital ad opportunity
By M4G Bureau - May 08, 2017
15 high-definition digital totems have been put up, lining the exclusive passenger route from security to the first-class lounge.
Australia's APN Outdoor\'s Transit Factor tests new limits for transit media
By M4G Bureau - April 27, 2017
APN Outdoor have joined forces with research companies The Lab and Neuro-Insight to discover the formula behind the power of movement - to be known as the Transit Factor.
Travellers enjoy Samsonite's VR game at Sydney airport
By Rajiv Raghunath - April 21, 2017
Samsonite's VR game immerses travellers into three Paris locations with Oculus Rift VR headsets and was designed by oOh!media's experiential agency oOh! Edge as part of an activation created collaboratively with Posterscope and Dentsu Mitchell.
oOh!media, APN Outdoor merger likely to be completed in July
By M4G Bureau - April 20, 2017
The combined entity will become Australia's largest outdoor operator, with more than 50% market share.
Augmented reality is adding a new string to OOH bow
By M4G Bureau - April 19, 2017
AR can turn the device in people's hands into an interactive platform that bridges the online and the offline worlds
US body lays down programmatic standards for digital placed advertising
By M4G Bureau - April 17, 2017
Programmatic approach is seen to boost DOOH targeting ability, efficiency, speed of transaction and ROI