DDB MudraMax uses interactive technology to showcase ‘The Forevermark Journey’
By M4G Bureau - July 26, 2017
The Forevermark Journey wall, technology advanced training kiosk, 2D transparent display unit and a 360 degree photo booth were the few innovations crafted by the agency
Ocean Outdoor seeks bold ideas for 8th annual digital creative competition
By M4G Bureau - July 06, 2017
Entrants that truly raise the bar will win a share of a Â£650,000 prize fund and the chance for their creative concepts to be showcased across Ocean's iconic UK DOOH locations, or via The Alliance network internationally.
JCDecaux to create first national DOOH network in Finland
By M4G Bureau - July 04, 2017
The global OOH major has one a 20-yr exclusive contract for advertising on bus and tram shelters in Helsinki
UK's Primesight launches ad sales navigational tool PILOT
By M4G Bureau - June 30, 2017
PILOT will give brands the ability to buy any"Share of Time (SOT)â€ in a guaranteed market and deliver that level of display locked by location and time/day. It embraces the dynamic advantages of DOOH within a secure campaign delivery.
InLinkUK debuts in London; Wi-Fi kiosks double up as advertising media
By M4G Bureau - June 29, 2017
Intersection is working with telecom provider BT and outdoor advertising company Primesight to replace over 1,000 pay phones in major UK cities with InLink kiosks.
DPAA elects Ayuda[x]'s Andreas Soupliotis to Board of Directors
By M4G Bureau - June 28, 2017
DPAA is a digital out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities.
Tom Goddard is new FEPE President, next FEPE Congress in Sorrento, Italy
By M4G Bureau - June 13, 2017
Tom Goddard takes over from former Clear Channel International Europe President Matthew Dearden; FEPE International has also confirmed the appointment of former ISBA director of advertising and media Bob Wootton as its new Executive Director. Wootton succeeds John Ellery.
NY-based Brooks Brothers spreads reasons to love Supmia
By M4G Bureau - June 12, 2017
The transit campaign displays the new Summer Collection and Campaign Features Supima Cotton.
McCann Colombia drapes BogotÃ¡'s highest tower in national colours
By M4G Bureau - June 05, 2017
Using Colombia's flag and its tri-color yellow, blue and red hues, McCann created blood bags of yellow and blue on which a red stripe appears as blood is collected.
Natgeo, OAAA build mass awareness on protection of endangered species
By M4G Bureau - May 31, 2017
On the Endangered Species Day, the National Geographic Society and members of the Outdoor Advertising Association of America (OAAA), launched an OOH campaign driven by user-generated content.