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Digital OOH

DDB MudraMax uses interactive technology to showcase ‘The Forevermark Journey’
DDB MudraMax uses interactive technology to showcase ‘The Forevermark Journey’

By M4G Bureau - July 26, 2017

The Forevermark Journey wall, technology advanced training kiosk, 2D transparent display unit and a 360 degree photo booth were the few innovations crafted by the agency

Ocean Outdoor seeks bold ideas for 8th annual digital creative competition
Ocean Outdoor seeks bold ideas for 8th annual digital creative competition

By M4G Bureau - July 06, 2017

Entrants that truly raise the bar will win a share of a £650,000 prize fund and the chance for their creative concepts to be showcased across Ocean's iconic UK DOOH locations, or via The Alliance network internationally.

JCDecaux to create first national DOOH network in Finland
JCDecaux to create first national DOOH network in Finland

By M4G Bureau - July 04, 2017

The global OOH major has one a 20-yr exclusive contract for advertising on bus and tram shelters in Helsinki

UK's Primesight launches ad sales navigational tool PILOT
UK's Primesight launches ad sales navigational tool PILOT

By M4G Bureau - June 30, 2017

PILOT will give brands the ability to buy any"Share of Time (SOT)” in a guaranteed market and deliver that level of display locked by location and time/day. It embraces the dynamic advantages of DOOH within a secure campaign delivery.

InLinkUK debuts in London; Wi-Fi kiosks double up as advertising media
InLinkUK debuts in London; Wi-Fi kiosks double up as advertising media

By M4G Bureau - June 29, 2017

Intersection is working with telecom provider BT and outdoor advertising company Primesight to replace over 1,000 pay phones in major UK cities with InLink kiosks.

DPAA elects Ayuda[x]'s Andreas Soupliotis to Board of Directors
DPAA elects Ayuda[x]'s Andreas Soupliotis to Board of Directors

By M4G Bureau - June 28, 2017

DPAA is a digital out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities.

Tom Goddard is new FEPE President, next FEPE Congress in Sorrento, Italy
Tom Goddard is new FEPE President, next FEPE Congress in Sorrento, Italy

By M4G Bureau - June 13, 2017

Tom Goddard takes over from former Clear Channel International Europe President Matthew Dearden; FEPE International has also confirmed the appointment of former ISBA director of advertising and media Bob Wootton as its new Executive Director. Wootton succeeds John Ellery.

NY-based Brooks Brothers spreads reasons to love Supmia
NY-based Brooks Brothers spreads reasons to love Supmia

By M4G Bureau - June 12, 2017

The transit campaign displays the new Summer Collection and Campaign Features Supima Cotton.

McCann Colombia drapes Bogotá's highest tower in national colours
McCann Colombia drapes Bogotá's highest tower in national colours

By M4G Bureau - June 05, 2017

Using Colombia's flag and its tri-color yellow, blue and red hues, McCann created blood bags of yellow and blue on which a red stripe appears as blood is collected.

Natgeo, OAAA build mass awareness on protection of endangered species
Natgeo, OAAA build mass awareness on protection of endangered species

By M4G Bureau - May 31, 2017

On the Endangered Species Day, the National Geographic Society and members of the Outdoor Advertising Association of America (OAAA), launched an OOH campaign driven by user-generated content.

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