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Digital OOH

OOH perfectly placed to stoke E-commerce sales in Europe, says a report
OOH perfectly placed to stoke E-commerce sales in Europe, says a report

By VJ Media Bureau - December 05, 2016

A recent international study that was conducted in UK, France, Netherlands and Spain reveals that European consumers splash out on friends and family during the six weeks run up to Christmas

Age UK turns to geo-targeted billboards to connect with lonely elders
Age UK turns to geo-targeted billboards to connect with lonely elders

By VJ Media Bureau - November 29, 2016

Age UK has launched a nationwide DOOH campaign to highlight the loneliness faced by some as December rolls around

UK's Talon launches new benchmarks for OOH advertising effectiveness
UK's Talon launches new benchmarks for OOH advertising effectiveness

By VJ Media Bureau - November 25, 2016

Talon will be using the data to continue to demonstrate to clients how OOH works and to set and compare KPIs by category, type of advertiser and OOH format

TECOM Group, JCDecaux SA in pact to pioneer state-of-the-art digital ad solutions
TECOM Group, JCDecaux SA in pact to pioneer state-of-the-art digital ad solutions

By VJ Media Bureau - November 25, 2016

The futuristic project will see sustainable creative installations integrated within Dubai Media City, Dubai Internet City and Dubai Knowledge Park

Voodooh creates a bigger picture for DOOH in UK
Voodooh creates a bigger picture for DOOH in UK

By VJ Media Bureau - November 21, 2016

The UK's latest digital out-of-home production and consultancy company Voodooh is headed up by three industry stalwarts from outdoor giants Clear Channel, JCDecaux and Ram Vision

Digital signage business picking pace in EMEA region
Digital signage business picking pace in EMEA region

By VJ Media Bureau - November 16, 2016

The combined revenues of Germany, Austria and Switzerland alone was 930 million euros

Intelligent street furniture key to smart city development
Intelligent street furniture key to smart city development

By VJ Media Bureau - November 14, 2016

Fast-growing cities are centre stage in the digital and creative revolutions

Bob Wootton joins FEPE International as Executive Director Designate
Bob Wootton joins FEPE International as Executive Director Designate

By VJ Media Bureau - November 11, 2016

Bob Wootton, former ISBA media chief, will work alongside current Executive Director and industry doyen John Ellery until the next FEPE Congress in Stockholm in June 2017, after which will assume a fuller role.

Swiss OOH firm setting up escalator e-panels in Zurich railway station
Swiss OOH firm setting up escalator e-panels in Zurich railway station

By VJ Media Bureau - November 09, 2016

Switzerland's leading OOH company APG|SGA is installing a total of 64 Escalator ePanels (32” screens) on five busy escalators at the heart of Zurich's main station

Singapore-based Moving Audiences launches platform for DOOH media buying
Singapore-based Moving Audiences launches platform for DOOH media buying

By Nabamita Chatterjee - November 08, 2016

Moving Audiences is initially targeting OOH markets in six ASEAN countries and India; 28 media owners of over 2,000 digital billboards in six Asian countries have already agreed to trade their inventory on the Moving Audiences platform

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