By M4G Bureau - May 05, 2021

The Outernet Marketing Innovation Group (OMIG), made up of regional brands that are running various types of pilot campaigns powered by Moving Walls’ automation and location media technologies, held an online session to discuss the need of a common Outernet currency

By Rajiv Raghunath - May 04, 2021

“We have never stood still. We have not only protected our core businesses across all territories, but developed or won incremental assets and contracts to accelerate growth,” states Tim Bleakley, CEO, Ocean Outdoor.

By M4G Bureau - May 04, 2021

5G network, touch-free transactions amplify the reason for using QR codes in OOH advertising.

By Rajiv Raghunath - April 28, 2021

LMX SSP ‘LMX Connect’ will be integrated with CAASie.co’s DSP to enable flexible budgets and durations to SMEs and agencies buying OOH advertising.

By Rajiv Raghunath - April 22, 2021

Created by Engine and following on from the success of their recent TV spots, The Royal Navy interactive outdoor campaign, planned by Ocean Outdoor, both hides and reveals its message in ‘QR code pixelation’.

By Rajiv Raghunath - April 21, 2021

The cloud-based signage management system combines the power of programmatic advertising with advanced interactive experiences, including face and motion detection, AR, and live streaming.

By M4G Bureau - April 16, 2021

MCX, Nihilent Technologies partner Times OOH in showcasing the IPL cricket updates on digital screens at T2, Mumbai Airport.

By Rajiv Raghunath - April 12, 2021

Now that Pikasso’s digital inventory is available programmatically via Reach, media buyers can harness it to execute targeted DOOH and omnichannel campaigns to regional audiences, with triggers based on real-time conditions and mobile location data, states Antonio Vincenti, CEO of Pikasso.

By M4G Bureau - April 07, 2021

Urban wild belts and insect hotels will encourage biodiversity.

By Rajiv Raghunath - March 31, 2021

New partnership expands automated and data-driven OOH access to advertisers.