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Digital OOH

One giant screen to replace London's Piccadilly Circus billboards
One giant screen to replace London's Piccadilly Circus billboards

By VJ Media Bureau - October 17, 2016

Some of the world's biggest brands are expected to be vying for the chance to advertise in the single spot to a pick of the 70 million pedestrians that pass the board, with another 30 million driving past.

UK's Outdoor Plus unlocks DOOH potential to augment'right time marketing'
UK's Outdoor Plus unlocks DOOH potential to augment'right time marketing'

By VJ Media Bureau - October 04, 2016

Outdoor Plus has inked a new partnership that will see it display live Financial Times headlines atop Santander ads upon its digital displays

BEAMS Arts Festival extends beyond Chippendale, Sydney with dynamic DOOH
BEAMS Arts Festival extends beyond Chippendale, Sydney with dynamic DOOH

By Nabamita Chatterjee - September 12, 2016

APN Outdoor will display vibrant Instagram content from the festival\'s Instagram account on their Elite Screen in Lilyfield.

OOH Advertising up 4.1% in Q2 2016
OOH Advertising up 4.1% in Q2 2016

By VJ Media Bureau - August 22, 2016

Year-to-date 2016 the OOH industry is up 3.8 percent, and is outperforming the local media sector, which was down the first half of 2016, according to an OAAA analysis of Kantar Media data.

DOOH product'doohfa' wins across three innovation categories in the Australian Business Awards 2016
DOOH product'doohfa' wins across three innovation categories in the Australian Business Awards 2016

By Nabamita Chatterjee - August 16, 2016

The awards recognise OFA's achievements in the out-of-home industry through the research and development of doohfa.

The Yak is Back in QMS' latest Digital OOH Campaign
The Yak is Back in QMS' latest Digital OOH Campaign

By Nabamita Chatterjee - June 27, 2016

This temperature driven campaign marks the evolution of the Yak in the outdoor media domain with QMS previously working with Lazy Yak to deliver an impactful brand campaign across the company's digital network earlier this year.

Pride in London's DOOH campaign encourages Londoners to live with #NOFILTER
Pride in London's DOOH campaign encourages Londoners to live with #NOFILTER

By Satarupa Chakraborty - June 21, 2016

Pride in London's innovative digital OOH campaign in London aims to be inspirational to the country's LGBT community right before the fabled parade later this month.

'doohfa' opens up conversation between DOOH advertisers & Instagram content owners
'doohfa' opens up conversation between DOOH advertisers & Instagram content owners

By Nabamita Chatterjee - April 04, 2016

New doohfa features bring DOOH, marketers and consumers together to create new opportunities for brands.

Five Trends for OOH In 2016: Naren Patel, CEO, Primesight
Five Trends for OOH In 2016: Naren Patel, CEO, Primesight

By Posterscope - February 22, 2016

Out-of-home (OOH) adspend in the UK broke the £1 billion barrier in 2014, and is predicted to grow by 4.8% in 2016, according to forecasts from the Advertising Association and Warc. Here are five trends for OOH In 2016 according to Naren Patel, CEO, Primesight

A Report From the Future By: Stephen Freitas
A Report From the Future By: Stephen Freitas

By http://oaaathoughtleadership.com - January 25, 2016

Without question, the OOH industry will transform, as will the overall ad business. The transformation as a result of digital has already had an impact on adverting as older media models based on one-to-millions is being replaced by a new digital model of one-to-one millions of times over.

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