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Digital OOH

Bright Outdoor, Kris Media Works join hands to launch media agency Brillante Mediaworks
Bright Outdoor, Kris Media Works join hands to launch media agency Brillante Mediaworks

By M4G Bureau - July 20, 2021

Brillante Mediaworks will be handling the media business of Bright Outdoor’s clients as well as seek new clients for all mediums including TV, Print, Cinema, Radio and Digital.

Swiftmile engages Broadsign to power global programmatic micromobility ad network
Swiftmile engages Broadsign to power global programmatic micromobility ad network

By Rajiv Raghunath - July 16, 2021

Media buyers looking to reach audiences on-the-go can access Swiftmile’s signage inventory via more than 30 omni-channel and OOH specialty DSPs integrated with Broadsign’s programmatic SSP for OOH - Broadsign Reach.

SILVERCAST to cast 1st 3D Digital Media Art WHALE at Times Square
SILVERCAST to cast 1st 3D Digital Media Art WHALE at Times Square

By Rajiv Raghunath - July 16, 2021

SILVERCAST will be showcasing the WHALE exhibit in Times Square from July 16 through July 26, 2021

imageHOLDERS launch touchless kiosk powered by Ultraleap technology
imageHOLDERS launch touchless kiosk powered by Ultraleap technology

By Rajiv Raghunath - July 16, 2021

This non-touch approach reduces the risk of spreading germs and bacteria build up at a self-service kiosk

Malaysia’s ad tech firm Rodeo planning to drive into India, Australia markets
Malaysia’s ad tech firm Rodeo planning to drive into India, Australia markets

By Rajiv Raghunath - July 13, 2021

Valens Subramaniam, Founder & CEO of Rodeo, an ad tech offering static and digital advertising solutions on cars, motorcycles, buses & lorries, talks about the firm’s business approach in an interview with Rajiv Raghunath

OOHMA brings Sightcorp Facial Analytics, Intuiface Content Delivery Platform to Indian DOOH
OOHMA brings Sightcorp Facial Analytics, Intuiface Content Delivery Platform to Indian DOOH

By M4G Bureau - July 08, 2021

Sightcorp to provide audience analytics intelligence for DOOH media using demographic profiling and facial analysis – both for outdoor and indoor environments.

FairPrice Group Media ties up with Stellar Ace to offer omnichannel media in Singapore
FairPrice Group Media ties up with Stellar Ace to offer omnichannel media in Singapore

By M4G Bureau - July 06, 2021

Advertisers can efficiently engage shoppers with relevant messages from their daily commute to shopping and dining.

MyHoardings partners with NT Technology for programmatic services
MyHoardings partners with NT Technology for programmatic services

By M4G Bureau - July 01, 2021

The tie-up will enable MyHoardings to help their clients in designing proposal and strategy as per their targeted needs, and provide real-time tracking and metrics to monitor and review campaign performance.

‘CPM model of pricing is here to stay’
‘CPM model of pricing is here to stay’

By Pray Jani - July 01, 2021

Srikanth Ramachandran, Founder and Group CEO - Moving Walls Holding, moderated the session, ‘The Business Model Powering The Next Billion Outernet Digital Screens’ with Paul Leo Versley, Co-Founder, Lantern Media, and Vivek Kumar Director, Strategic Marketing - Cheers & FairPrice Xpress at the Quividi India Conference held on June 29. The session discussed sectors that would accelerate DOOH growth in India.

‘Need to move towards selling guaranteed impressions’
‘Need to move towards selling guaranteed impressions’

By M4G Bureau - July 01, 2021

The session ‘Exploring New Business Models’, as part of the Quividi India conference, had Laetitia Lim, CEO - Quividi, moderating the discussion between Noomi Mehta, Chairman Of The Board - Selvel One Group; and Franck Vidal, APAC Head - Adcity, on new DOOH monetisation models.

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