Digital OOH
‘There is a shortage of digital inventory’
By N Jayalakshmi - October 22, 2021
Icy Varghese, Managing Director, PlayAds shares his take on the pDOOH space - the challenges, possibilities and growth factors
US placed-based media business Trooh ties up with Comscore for DOOH audience measurement
By M4G Bureau - October 20, 2021
Reaching the right consumer with the right message in the right venue is more important than ever, says Alison Jacobs, CRO, Trooh
Ultraleap touchless interactive ad kiosks on CEN networks to engage US moviegoers returning to theatres
By Rajiv Raghunath - October 13, 2021
The kiosks will run standard display advertising and touchless interactive content harmoniously
Primedia Outdoor to access LMX platform for audience metrics in 7 African markets
By M4G Bureau - October 11, 2021
The metrics will be used for Prime Outdoor DOOH inventories in Zimbabwe, Lesotho, Namibia, Nigeria, Botswana, Eswatini, and Zambia
Pikasso teams up with AdMobilize
By Rajiv Raghunath - October 04, 2021
This partnership will kick off with deployments on premium locations for Pikasso’s in-Mall, Large Format Digital Screens network, covering 4 countries: Algeria, Jordan, Morocco & Ivory Coast.
US-based Starlite Media onboards Quividi Audience Measurement Platforms
By Rajiv Raghunath - October 04, 2021
Starlite has now decided to equip its growing digital network of ultra-large format hi-bright displays with Quividi’s platforms (AMP Outdoor and AMP Indoor)
Abu Dhabi's Multiply Group invests further AED55mn in Firefly to bring digital ad services to taxis, rideshares in MENA
By M4G Bureau - September 27, 2021
Investment includes plans to establish an Abu Dhabi-based partnership with San Francisco Bay Area-based Firefly.
How location-based targeting drove sales for Mars’ Orbit chewing gum
By M4G Bureau - September 24, 2021
Together with its agency partner Mediacom and GroupM’s Outcome Media Company Xaxis, Mars used a location-based solution which generated 30K visitors in physical store visits and 4 times spike in Orbit website visits.
Global Advertising wins rights for DOOH screens at 5 rly stations
By N Jayalakshmi - September 20, 2021
The Noida-based media owning company has acquired the rights for installing digital OOH screens above PET bottle crusher machines at five railway stations.
Broadsign, Sightcorp team up to deliver data-driven audience reporting solution for DOOH campaigns
By Rajiv Raghunath - September 09, 2021
Sightcorp’s DeepSight Toolkit anonymous facial analysis solution is now fully integrated with the Broadsign Control CMS and Broadsign Reach SSP.
