Digital OOH
Hivestack, Yahoo in strategic global pDOOH partnership
By M4G Bureau - May 26, 2022
The partnership provides Yahoo's omnichannel DSP with access to premium global DOOH inventory at scale via the Hivestack SSP
Vistar Media powers GSTV digital display network with ad serving system
By M4G Bureau - May 25, 2022
Partnering with Vistar to streamline its business operations technology enables GSTV to focus on its core expertise of creating and delivering compelling media experiences across its network.
JCDecaux launches DOOH e-learning platform in Australia
By M4G Bureau - May 23, 2022
JCDecaux Academy, an industry-first, market-leading, supplier-agnostic programme, is designed to foster understanding and awareness of the power of DOOH advertising.
Swiftmile teams up with Place Exchange for programmatic options
By Rajiv Raghunath - May 23, 2022
Swiftmile deploys light electric vehicle (LEV) charging platforms for scooters, e-bikes, and e-mopeds, coupled with a DOOH network
Land Rover launches immersive live streams on Ocean screens to build awareness of Mental Health Awareness Week
By Rajiv Raghunath - May 17, 2022
The screens were purposefully placed at both Westfield retail and leisure centres in London, providing passers-by with a sensory experience to help them escape the city for a few moments
IPG Mediabrands’ Rapport in tie-up with Quotient to accelerate pDOOH growth
By M4G Bureau - May 17, 2022
The partnership drives the expansion of Rapport’s offerings to include a real-time, data-driven programmatic approach to DOOH with the ability to leverage Mediabrands proprietary audiences.
OOH marketplace platform DOmedia to share real-time inventory data API with media operators
By M4G Bureau - May 16, 2022
The API gives media sellers the ability to seamlessly integrate their inventory, including pricing and availability, into the DOmedia enterprise platform and Billboardsin.com
Hivestack launches research division for in-store, programmatic media activation in the metaverse
By M4G Bureau - May 13, 2022
Former Microsoft Research Managing Director and computer vision pioneer P. Anandan joins Hivestack as a special advisor to spearhead initiative
Broadsign announces support for System-on-Chip Smart Screens & Solutions
By M4G Bureau - May 09, 2022
OOH ad-based CMS and player for SoC signage debuts ahead of ISE 2022; streamlines the delivery of campaigns across a range of popular smart screens
Hong Kong’s MTR launches full-scale pDOOH advertising on Metro network
By M4G Bureau - May 06, 2022
The pDOOH offering covers 418 digital panels across 51 MTR Metro stations
