Friday, November 22, 2019

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Digital OOH

BackLite Media to operate 200 screens at The Galleria in Abu Dhabi
BackLite Media to operate 200 screens at The Galleria in Abu Dhabi

By Rajiv Raghunath - October 18, 2019

BackLite Media signs 10-year partnership with Gulf Related, the developers of The Galleria Al Maryah Island, a luxury retail and dining destination in Abu Dhabi

DOOH will grow as brands opt for omni-channel marketing: Barry Frey
DOOH will grow as brands opt for omni-channel marketing: Barry Frey

By Rajiv Raghunath - October 18, 2019

Also, programmatic OOH buying is gaining momentum, he says

LOCAD’S new ScreenOOH captures DOOH market
LOCAD’S new ScreenOOH captures DOOH market

By Bhawana Anand - October 17, 2019

The network offers 3000+ DOOH screens from 15 cities having 1.5 million audiences and 500k daily impressions

DOOH more intimately connected with the physical world today, says futurist Steve Brown
DOOH more intimately connected with the physical world today, says futurist Steve Brown

By Rajiv Raghunath - October 17, 2019

5 technologies of the future: 5G & satellite networks; autonomous machines; IoT; AI; AR

Increase DOOH networks screens to 1mn: Sir Martin Sorrell
Increase DOOH networks screens to 1mn: Sir Martin Sorrell

By Rajiv Raghunath - October 16, 2019

The competitiveness of the medium centres on how it gets ‘faster, better, cheaper’

Engine, VCCP bag top prizes in Ocean’s 10th annual digital creative competition
Engine, VCCP bag top prizes in Ocean’s 10th annual digital creative competition

By M4G Bureau - October 11, 2019

The Royal Navy, Amnesty International UK, Ancestry, Mars, Inc and Stonewall are among this year’s winners

Madison World helps Tata Salt bring alive Mahatma Gandhi’s principles of a clean India
Madison World helps Tata Salt bring alive Mahatma Gandhi’s principles of a clean India

By M4G Bureau - October 10, 2019

#BapuReminder urges people to walk on Bapu’s path on his 150th birth anniversary

Ponds DOOH walls writs bold this festive season
Ponds DOOH walls writs bold this festive season

By Ria Banerjee - October 10, 2019

4 LED walls and a live beauty contest, ‘Ponds Pujor Nandini 2019’ were witnessed in the prominent puja pandals across Kolkata

oOh!media launches The Open Awards to recognise OOH heroes
oOh!media launches The Open Awards to recognise OOH heroes

By M4G Bureau - October 09, 2019

With a combined prize pool of over $1 million, the awards will feature 4 different categories that recognise individuals for their various contributions to charities and communities

DOOH content followed by ads 5.1x more engaging: Ocean study
DOOH content followed by ads 5.1x more engaging: Ocean study

By Rajiv Raghunath - September 27, 2019

Neuroscience research from Ocean Outdoor and Westfield London finds powerful interplay between broadcast content and DOOH; drives up eye dwell times and engagement

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