Tuesday, July 14, 2020

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Digital OOH

Clear Channel Singapore launches OutSmart programmatic and smart planning tool
Clear Channel Singapore launches OutSmart programmatic and smart planning tool

By M4G Bureau - June 04, 2020

OutSmart Pro and OutSmart Pin will be launched on 1st July 2020.

Portugal’s TOMI smart city displays go touchless
Portugal’s TOMI smart city displays go touchless

By M4G Bureau - June 03, 2020

The user need to read the QR Code on the screens with a smartphone to explore all the contents (news, events, points of interest, public services, transport) or even take a photo

Moving Walls acquires Ahoy’s ad-tech platform to strengthen location-based advertising stack
Moving Walls acquires Ahoy’s ad-tech platform to strengthen location-based advertising stack

By Rajiv Raghunath - June 02, 2020

Ahoy’s mobile advertising capabilities will become part of both Moving Walls’ OOH planning platform and Location Media Xchange (LMX)

Lemma launches “Falcon”, AI Enabled Planning Tool for DOOH
Lemma launches “Falcon”, AI Enabled Planning Tool for DOOH

By M4G Bureau - June 01, 2020

The tool binds diverse data sets to fashion bespoke media plans basis machine learning algorithms

Touchless gesture-based interfaces preferred by consumers: Ultraleap study
Touchless gesture-based interfaces preferred by consumers: Ultraleap study

By Rajiv Raghunath - May 28, 2020

The research undertaken by Ultraleap shows that touchscreens are losing consumer confidence as the world begins to re-open after lockdown

WooHoo Screens gears up to resume operations
WooHoo Screens gears up to resume operations

By Pray Jani - May 27, 2020

Focus on media at corporate parks; media inquiries expected from FMCG, healthcare and insurance and automobile brand categories

S Korea’s SpaceAdd DOOH screens to be available on TPS Engage platform
S Korea’s SpaceAdd DOOH screens to be available on TPS Engage platform

By Rajiv Raghunath - May 20, 2020

SpaceAdd clients will be able plan and run contextual creatives based on rule sets such as demographical data, weather, time of day, pollution, online analytics, sales, etc.

Talon launches #SendingLove DOOH campaign across 153 cities
Talon launches #SendingLove DOOH campaign across 153 cities

By Rajiv Raghunath - May 19, 2020

The campaign features user-generated messages of love and unity are being displayed on DOOH screens worldwide with social media amplification ensuring the messages are also seen by millions - at home

Ocean Outdoor introduces touchless advertising screens
Ocean Outdoor introduces touchless advertising screens

By Rajiv Raghunath - May 18, 2020

Ocean will be deploying mid-air haptics technology to DOOH, replacing touchscreen activity with displays and interfaces which are triggered by natural hand interactions

300 SMEs in the UK benefit from Ocean Outdoor ad fund
300 SMEs in the UK benefit from Ocean Outdoor ad fund

By Rajiv Raghunath - May 11, 2020

Value of advertising space extended to £14million

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