Saturday, May 25, 2019

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Digital OOH

Times Square to get a facelift this summer
Times Square to get a facelift this summer

By M4G Bureau - April 12, 2019

Fast-growing out-of-home media company New Tradition bags exclusive licensing rights to One Times Square’s new 350-Foot-Tall Digital Ad Display

PMK wears campaign message on its sleeve, literally!
PMK wears campaign message on its sleeve, literally!

By M4G Bureau - March 27, 2019

Executed by BCC Marcom, the 3-D Holographic technology amplifies the election pitch of Pattali Makkal Katchi (PMK) party

Vivo’s IPL blitz: #PerfectFan contest on TagTalk
Vivo’s IPL blitz: #PerfectFan contest on TagTalk

By M4G Bureau - March 26, 2019

The real time contest launched across 200 locations enables fans to share their selfies real-time on TagTalk with location based live social media integration

Daktronics to launch LED street furniture solution
Daktronics to launch LED street furniture solution

By M4G Bureau - March 25, 2019

The LED display will have balance sun-cutting brightness with low power consumption

Floating billboards take OOH into new territories
Floating billboards take OOH into new territories

By Rajiv Raghunath - March 22, 2019

Miami-based Ballyhoo Media makes the most of audiences at beaches and riverfronts

UK’s Engine, Spinal Injuries Association get people to fast-forward ad on Disabled Access Day
UK’s Engine, Spinal Injuries Association get people to fast-forward ad on Disabled Access Day

By M4G Bureau - March 18, 2019

The ad ran on Ocean’s full motion Loop network in Manchester

Tanishq creates AR experience for women flyers at Delhi, Bengaluru airports
Tanishq creates AR experience for women flyers at Delhi, Bengaluru airports

By M4G Bureau - March 13, 2019

An interactive kiosk was crafted to give the TG Try and Buy’ option through virtual experience

Broadsign, Starlite Media team up to transform retail centre advertising
Broadsign, Starlite Media team up to transform retail centre advertising

By Rajiv Raghunath - March 13, 2019

Starlite has begun deploying the complete Broadsign Platform to convert its growing network of 6,000 static outdoor ad displays to free-standing digital units and scale quickly with programmatic capabilities

UK’s Ocean acquires Ngage Media, Interbest as it expands into continental Europe
UK’s Ocean acquires Ngage Media, Interbest as it expands into continental Europe

By Rajiv Raghunath - March 12, 2019

Ngage Media and Interbestare two leading independent companies operating across the Netherlands

Moving Walls integrates Lifesight data to strengthen offline media attribution platform
Moving Walls integrates Lifesight data to strengthen offline media attribution platform

By M4G Bureau - March 06, 2019

The companies will combine their location data expertise to enrich Moving Walls’ billboard and activation attribution product that transforms how brands plan, measure, and buy offline media

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