Digital OOH
Atmosphere engages SpringServe to power pDOOH campaigns
By M4G Bureau - July 28, 2022
Atmosphere will leverage SpringServe’s ad serving technology to deliver high quality video ad experiences in public spaces
Broadsign extends programmatic ecosystem with Broadsign Reach Header Bidder
By M4G Bureau - July 20, 2022
Solution helps media owners maximise monetisation opportunities by consolidating demand from multiple supply-side partners
Wallop Advertising to operationalise large curved DOOH screen in Mumbai shortly
By Rajiv Raghunath - July 06, 2022
The DOOH media asset has been put up at a busy traffic junction in the vicinity of the Bandra-Kulra Complex (BKC)
_140_270.png "UK’s CO2e emissions to be displayed live for first time using satellite technology")
UK’s CO2e emissions to be displayed live for first time using satellite technology
By Rajiv Raghunath - July 01, 2022
Climate tech start-ups Doconomy and Kayrros have launched ‘The 2030 Forecast’, a first of its kind climate literacy initiative that uses outdoor digital displays to show a weekly snapshot of carbon emissions footprint from energy, industry, road transportation and domestic aviation.
Ocean Outdoor presents 1st real world & metaverse collaboration through DOOH
By Rajiv Raghunath - June 29, 2022
Digital art experience with Immersive KIND celebrates 50 Years of Pride
pDOOH platform The Neuron launches DOOH Design Studio
By Rajiv Raghunath - June 29, 2022
The DOOH Design Studio is a specialist digital billboard creative design studio
US-based Intersection expands premium pDOOH offering with Broadsign Reach integration
By Rajiv Raghunath - June 29, 2022
Activation unlocks access to thousands of Intersection screens located in high-density areas across the U.S. on Broadsign-supported DSPs
UK’s Ocean Outdoor brings Wimbledon to its full motion network
By Rajiv Raghunath - June 28, 2022
Director of Ocean Labs Catherine Morgan says: “By bringing SW19 to W12, visitors to Westfield London will be able to soak up the atmosphere and action of The Championships as it happens.”
JCDecaux & VIOOH launch pDOOH in Brazil
By Rajiv Raghunath - June 22, 2022
The first programmatic campaign resulting from the partnership was operated by Yahoo's Demand Side Platform (DSP) by advertiser InfinitePay
EV charging network Volta collaborates with America's largest grocer The Kroger Co.
By Rajiv Raghunath - June 22, 2022
With eye-catching, large-format digital screens strategically located steps away from the entrances of premier commercial locations, Volta stations double as an innovative media network
