Digital OOH
Saatchi & Saatchi, TMW Unlimited, St Luke’s, Dentsu Creative bag top prizes in Ocean’s annual digital creative competition
By Rajiv Raghunath - October 14, 2022
EE, Zoom By Ocado, Solgar, The Trussell Trust are among the award winners
Vector Media, Swiftmile tie up for West Palm Beach DOOH network in South Florida
By Rajiv Raghunath - October 12, 2022
The relationship was developed along with smart mobility leader Tranzito in support of the rapidly growing Tranzito-Vector mobility partnership.
Author Jay Shetty marks World Mental Health Day on Piccadilly Lights
By Rajiv Raghunath - October 11, 2022
Jay Shetty says: “I took to the streets hoping that we could provide that outlet for people by having real, open, honest, and vulnerable conversations with no judgment.”
Times OOH sees significant increase in pDOOH powered brand campaigns on its transit media networks
By M4G Bureau - October 07, 2022
We have witnessed an exponential growth of programmatic campaigns by leading clients, states Aman Nanda, Chief Strategy Officer, Times OOH
AQUA leverages pDOOH to drive #AQUADULU hydration reminder campaign in Indonesia
By M4G Bureau - October 04, 2022
The brand teamed up with Moving Walls to power the 2-phase pDOOH campaign
Australia’s TMS in tie-up with Broadsign to power retail media expansion
By Rajiv Raghunath - October 04, 2022
The Media Shop TMS is leveraging the Broadsign platform to streamline ad sales and manage and distribute content across its expanding display network, including IGNITE, a new collection of 500 screens.
Ocean Outdoor, LandVault launch world’s 1st Web 3 metaverse DOOH package
By Rajiv Raghunath - October 03, 2022
Retailer Argos as the brand partner is using the space on the metaverse screens as part of its strategy to drive consideration and awareness of premium products and tech brands.
5G rollout could be a gamechanger for DOOH in India
By M4G Bureau - October 03, 2022
High speed networks set the stage for scale up DOOH campaigns, contextual advertising, among others
Retail media, omnichannel marketing high up on DPAA Global Video Everywhere Summit agenda
By Rajiv Raghunath - September 29, 2022
Reaching consumers on the path to purchase has always been important: DPAA
Renault, Lemma, and Yahoo launch a programmatic DOOH campaign for Renault Kiger at airports
By M4G Bureau - September 29, 2022
Peak hour ad rendering on screens offering high dwell time via programmatic technology powered the latest campaign.
