Outreach Advertising bags media right for Guwahati Railway Station LED Screen
By M4G Bureau - January 14, 2019
The 12x9 ft sized screen, allotted for advertising, targets 60,000 passengers every day
Outreach Advertising acquires the advertising rights for an LED screen at Guwahati Railway Station after a competitive bidding process held at Guwahati in December 2018. The screen has been installed by the Railways to display train schedule information. The screen functions for 24 hours of which 12 hours have been offered for advertising purpose through this bid. The 12x9 ft sized screen is installed at the main entrance of the Guwahati Railway station targeting a footfall of over 60,000 passengers on a daily basis.
Speaking on this acquisition, Parlee Gogoi, Senior Manager, Outreach Advertising comments, “While attempts have been made in the past by other players to offer DOOH solutions by installing LED screens, they have not been successful and have hence been discontinued. This would be the only LED screen in Guwahati available for commercial advertisements. We are hopeful that due to its vantage location, we’ll be successful in starting and sustaining the DOOH initiatives in North East India which is already creating waves across the world and the rest of India.”