Noida Authority weighing the options to promote DOOH media

Noida Authority is warming up to the idea of paving the way for digital OOH media development in the urban conglomerate. Talking to Media4Growth, Rakesh Mishra, Additional CEO of Noida Authority, said that the urban local body is sizing up the opportunity to facilitate DOOH media development in the city.

Mishra is also of the view that DOOH media enhances the aesthetic appeal of the urban landscape. The Authority is in talks with a few outdoor media owning firms on the prospects of introducing DOOH media in the city.

Noida Authority is also working on a new outdoor advertising policy along with EY. Recently, the authority had revised the site rates within its jurisdiction.