Nissan brings virtual cricket to Kolkata ahead of World Cup 2019
By Ria Banerjee - December 17, 2018
The campaign had VR activation at South City mall in the city and marks a first for the Eastern market in technology-enabled promotional activity
The cricket lovers of Kolkata are all set for some high-voltage excitement over the upcoming ICC Cricket World Cup 2019, thanks to the Nissan campaign. The company brought the ICC Cricket World Cup Trophy and their soon to be launched sports car KICKS, the official car of the ICC World Cup 2019, as part of a month-long tour across India.
South City mall in the city was the venue for the promo event, where the dazzling ICC Cricket World Cup Trophy, once won by India in 2011, was showcased. The mall also had a customer-engagement ensemble through Virtual Reality (VR), a first for Kolkata citizens.
LED screens in the mall were utilized for branding and the key event was inaugurated by Indian cricketer, Wriddhiman Saha, and renowned TV presenter, Gaurav Kapur, who managed to buoy up the cricket fans across the city.
The activation comprised an exciting photo opportunity zone and engagement with the audience, wherein participants could register from a particular location using their RFID tags and play the game virtually and also compete globally. The idea was to make them experience a real cricket pitch through simulators and bring alive the joy of the game. “This is the first time that the audiences are seeing the World Cup Trophy so close and also the Nissan KICKS. The mall becomes a relevant touch point to draw huge number of audiences over the weekends, who make up the Nissan’s target audience,” said Arun Sharma, Deputy Marketing Manager, Nissan Motor Co.
Dip Biswas, DGM, Operations and Marketing, South City Mall, further shared, “The idea of this promotional event is to make the audience experience VR for the first time and also engage the audience at the photo opportunity zones through buzz on social media platforms and build hype for the upcoming ICC Cricket World Cup 2019.”