Locad strengthens pDOOH in West Bengal market

ScreenOOH, a programmatic DOOH Network & CMS platform of Locad expands across West Bengal market in a short span by adding more than 650 screens in its network. These screens are installed inside different avenues such as retail stores, co-working spaces and corporate parks of the state such as Kolkata, Siliguri, Durgapur & Howrah offering increase in brand awareness and engagement.

It's an innovative platform for both digital media owners and advertisers where the digital media owners can manage content across any number of screens and geographies via a single cloud-based web interface irrespective of what hardware device they are using.

While the co-working space and corporate parks offers the mix of working audiences same every day, retail stores offer fresh audience on a daily basis which includes old, working professionals, business-class, female and kids, these screens offer 80000+ weekly unique eyeballs. These screens are constantly switched on during the working hours and records the advertisement duration of the fair business deal.

The company has a few campaigns lined up in the coming week to be executed on these recently networked screens.