LG Electronics launches iconic signage at Ambience Mall, Delhi

In what may be viewed as another feat in the field of display technology, LG Electronics India has introduced a new innovative signage at Ambience mall, Vasant Kunj, Delhi. The Landmark Signage is a one-of-its-kind format made using 63 custom-made curved OLED panels. This innovative signage display was conceptualized and executed by HS Ad India in collaboration with LG Electronics, LG CNS and key Ambience Group Associates. This is the second Landmark signage put up by LG in India; the first was installed in Ambience mall, Gurugram. With its elegant form, this is the ideal way for retailers at the mall to catch the visitor’s interest. The format’s curved flexibility maximises its space design versatilities, making it ideal for various promotional purposes, such as advertising of high-end products.

Along with presenting top-notch 4K content, the signage can be used for creating immersive Augmented Reality (AR) experiences. The norms of conventional design and aesthetics have been challenged and stepped-up to create a display technology never seen before. The mammoth Landmark signage weighs 4.8 ton and has been suspended by punching 6 rigging points into the huge pillars of the Ambience Mall building structure. The LG OLED signage provides exclusive flexibility in design and therefore can be customised into different shapes and sizes. This unconventional display content technology has created new avenues for the OOH advertising industry as well as marketers.

On this, Kim Ki Wan, Managing Director, LG Electronics India, said, "We are extremely overwhelmed to announce the launch of Landmark signage which is custom made with flexible 63 curved LG OLED panels. LG OLED panels offer a lot of design flexibility and can be customised into different shapes and sizes. We are confident that this innovative display technology using flexible 63 curved LG OLED panels put together will be a magnificent viewing experience for consumers. With this step, we have opened a plethora of marketing possibilities using LG's display technology. We would further like to create zones where consumer can experience OLED capabilities. The Landmark signage sets a new benchmark in the industry. LG remains more committed than ever to improving consumers' quality of life by pushing the boundaries of innovation with optimised solutions."

The technology of the LG OLED signage presents life-like picture quality with perfect blacks, infinite contrast and an enhanced range of colour reproduction. The commercial OLED signages come with faster response time, providing clear images. The 55EF5C is an open-frame curved signage model which can be used in a variety of sizes and shapes in many different spaces due to its extendable nature and curved format. Also, by adding impact to the space, it will become a perfect Landmark. The OLED panels have organic, self-lighting pixels that together are an ultra-thin, lightweight format having a very wide viewing angle.