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Home » Digital OOH » FMIDecaux bags 20-yr contract to operate 500 smart BQS in Yangon

FMIDecaux bags 20-yr contract to operate 500 smart BQS in Yangon

By M4G Bureau - January 23, 2018

FMIDecaux will combine JCDecaux's global expertise in outdoor advertising and street furniture with FMI's decades of experience in the local Myanmar market to instal and operate 500 brand new, modern and elegant advertising bus shelters equipped with USB ports and LED screen on the roof with Estimated Time of Arrival display

FMIDecaux Co., a new joint venture between JCDecaux S.A. and First Myanmar Investment Co., Ltd, Myanmar's first listed company, has won an exclusive 20-year contract with Yangon City Development Committee for advertising street furniture in Mynamar’s capital city Yangon.
FMIDecaux of which 60% of the capital is owned by JCDecaux and 40% by FMI, has been selected following Yangon City Development Committee tender, as exclusive operator for advertising bus shelters and City Information Panels (CIPs).

FMIDecaux will combine JCDecaux's global expertise in outdoor advertising and street furniture with FMI's decades of experience in the local Myanmar market.  The first contract in Myanmar covers the design, installation, operation and maintenance of:
•    500 brand new, modern and elegant advertising bus shelters equipped with USB ports and LED screen on the roof with Estimated Time of Arrival display
•    500 CIPs will have one advertising face and one face reserved solely for the City for Yangon's city information

Some CIPs will be equipped with battery recycling containers or drinking fountains, and all downtown bus shelters will be replaced within 18 months with installations starting in June 2018. The contract will be of no cost to Yangon city or its citizens.

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