Chanel checks into Munich Airport to promote new fragrance

Chanel has unveiled a high-profile digital out-of-home advertising campaign at Munich Airport to coincide with the ambitious Europe-wide launch of new fragrance Gabrielle Chanel. The new Gabrielle Chanel fragrance pays homage to the house’s founder Gabrielle ‘Coco’ Chanel, as per The Moodie Davitt Report.

The French fragrance-to-fashion house’s campaign uses a digital media façade and five branded columns with LED backlighting in the post-security area in Terminal 2 of the airport. The columns have been redesigned for Chanel and are arranged to catch the eye of travellers in the MyDutyFree (the airport’s in-house retail brand) area.

The campaign is supported by daily promotional activities that are running until the end of October.