Blockchain-based platform for car advertising

Elo.network, a new blockchain-based platform, has been launched in the Middle East to facilitate seamless car advertising. The network, co-founded by Mohammed Khammas and Mohammed Bafaqih, has been created to enable any car owner to post advertisements on their car – with the financial rewards facilitated by a blockchain-based smart contract between the driver and the promoter.

"By using beacons with the stickers we will also ensure that advertisements are always placed in the correct location on the drivers’ vehicles and the correct metrics are being provided to the advertiser,” said Mohammed Khamas, as quoted in an article published in Arabian Business.

“Our system is completely trustless whereby smart contracts ensure drivers can cash out anytime for the work they have done. By using zero-knowledge proof encryption, we ensure a driver’s identity is completely private.”

The startup is already in discussions with global brands that are conducting tests on the new service.