ASICS unveils world's biggest Selfie Stick
By Athira Nair - November 25, 2015
The running shoe brand, ASICS came with a 90 foot tall selfie stick for the New York City Marathon that was fully operational at Gansevoort Plaza.
The tallest selfie stick was opened to the public for three days. People can affix their phones to a custom selfie orb and push a launch button, which triggers the phone's built in video function and sends the phone along a 90 foot high speed track in to the sky. At its highest point, the phone will pause to capture a special Asics message laid out on the ground, then come back down the custom track. When the recording ends, participants have an original selfie video. This cool campaign was done by the agency Vitro.
"The 2015 TCS New York City Marathon is the largest marathon in the world, and it seemed only fitting to create something larger than life to celebrate the record number of runners and fans that will hit the streetsâ€ said Shannon Scott, Sr. Director Marketing at ASICS America. "The entire city of New York rallies together in support of this great race, and ASICS is proud to honour the thousands of runners and millions of fans whose passion and energy make this the best and biggest marathon in the world,â€ Shannon added.
ASICS America's 2015 TCS New York City Marathon programs which in addition to'The World's Biggest Selfie Stick' included a special collection of New York City Marathon branded gear, social and digital initiatives, charitable contributions and a robust media plan further brought the brand's'It's a Big Race. Go Run It' campaign a successful one.