Friday, May 29, 2020

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Digital OOH

Touchless gesture-based interfaces preferred by consumers: Ultraleap study
Touchless gesture-based interfaces preferred by consumers: Ultraleap study

By Rajiv Raghunath - May 28, 2020

The research undertaken by Ultraleap shows that touchscreens are losing consumer confidence as the world begins to re-open after lockdown

WooHoo Screens gears up to resume operations
WooHoo Screens gears up to resume operations

By Pray Jani - May 27, 2020

Focus on media at corporate parks; media inquiries expected from FMCG, healthcare and insurance and automobile brand categories

S Korea’s SpaceAdd DOOH screens to be available on TPS Engage platform
S Korea’s SpaceAdd DOOH screens to be available on TPS Engage platform

By Rajiv Raghunath - May 20, 2020

SpaceAdd clients will be able plan and run contextual creatives based on rule sets such as demographical data, weather, time of day, pollution, online analytics, sales, etc.

Talon launches #SendingLove DOOH campaign across 153 cities
Talon launches #SendingLove DOOH campaign across 153 cities

By Rajiv Raghunath - May 19, 2020

The campaign features user-generated messages of love and unity are being displayed on DOOH screens worldwide with social media amplification ensuring the messages are also seen by millions - at home

Ocean Outdoor introduces touchless advertising screens
Ocean Outdoor introduces touchless advertising screens

By Rajiv Raghunath - May 18, 2020

Ocean will be deploying mid-air haptics technology to DOOH, replacing touchscreen activity with displays and interfaces which are triggered by natural hand interactions

300 SMEs in the UK benefit from Ocean Outdoor ad fund
300 SMEs in the UK benefit from Ocean Outdoor ad fund

By Rajiv Raghunath - May 11, 2020

Value of advertising space extended to £14million

UK’s Ministry of Defence marks VE Day 75 on Piccadilly Lights
UK’s Ministry of Defence marks VE Day 75 on Piccadilly Lights

By M4G Bureau - May 08, 2020

The Ministry of Defence and the Royal British Legion displayed a tribute to all World War II heroes

UAE’s Elevision Media creates US$1,000,000 media fund to support SMEs affected by COVID-19 crisis
UAE’s Elevision Media creates US$1,000,000 media fund to support SMEs affected by COVID-19 crisis

By Rajiv Raghunath - May 04, 2020

The “Support your Local Community” initiative is coordinated with Elevision’s community partners across Dubai and Abu Dhabi where Elevision operates over 1,200 DOOH screens

7 key steps to modernise OOH business
7 key steps to modernise OOH business

By Rajiv Raghunath - May 04, 2020

Christian Moody, Director of Implementation Services EMEA, Broadsign spoke about modernising OOH business in a webinar

Piccadilly Lights joins centenary birthday celebrations for Captain Tom Moore
Piccadilly Lights joins centenary birthday celebrations for Captain Tom Moore

By M4G Bureau - April 30, 2020

The Piccadilly Lights domination was created and designed in-house by Ocean Outdoor

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