Zomato takes local ride to drive presence in smaller markets

Zomato, an online food ordering brand strengthens its brand positioning in Tier I & II markets expanding its services and driving the food consumption trend. In order to do so, the brand is reaching to the nook & corner of the different markets with auto branding. In association with Money4Drive Advertising, the brand has launched a 3-month long campaign in various markets such as Assam, Bihar, CG, Haryana, Jharkhand, Punjab, Rajasthan, UP and West Bengal with an aim to great impact and awareness among the people of the city.

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The brand has taken Auto Hood Branding targeting the masses traveling on busy-routes and arterial routes. As always, the brand has designed a catchy campaign in their brand color- Red greeting different markets, showcasing tempting dishes, and discount coupes convincing the masses to try.

The auto branding comes as a strategical format to capture entire cities in an economical way through the wheels.

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