ZEE5’s ‘Rangbaaz’ hits the OOH space

Zee5, the digital video streaming platform from ZEEL, has partnered with Laqshya Media Group to promote its new original crime thriller, ‘Rangbaaz’. The campaign was targeted across six markets; Mumbai, Delhi NCR, Pune, Lucknow, Bhuj and Shirdi Airport; and the OOH media vehicles used were large impact sites, marquee Sites, airports and clusters to convey the essence of the show, including iconic dialogues. Further impact was created using innovations in Mumbai & Delhi to give a visual treat to the audience. The campaign was spread across 456 units covering over 3 lakh sq. ft.

Speaking on the campaign, Jalaj Pathak, Vice President, Laqshya Solutions, the outdoor agency arm of Laqshya Media Group, said, “It is always exciting to work on something creative and we are proud to be associated with Zee5, part one of India’s largest media conglomorate Zee Entertainment Enterprises. When Zee5 came to us to promote their show, we suggested an advertising method which would help increase their viewership of their show. The OTT platform is a growing space in India and we are thus excited to work with Zee5 and look forward to a long lasting association.”

Rangbaaz, the crime thriller series starring actor Saqib Saleem, Ranvir Shorey and Tigmanshu Dhulia set in 90s, is based on the life of UP gangster Shiv Prakash Shukla and is one of the platform’s biggest shows to be launched across 190 countries.