ZEE Talkies scales new heights with Ganesha buzz
By M4G Bureau - September 18, 2019
The brand steadily built up excitement among TG which culminated with the live ‘aarti’ for Ganesha performed right on top of the billboard
In association with Alakh Advertising & Publicity, Zee Talkies, the Marathi television channel broadcasting Marathi movies by Zee Entertainment Enterprises, made this Ganesh Chaturthi extra special by giving a wide platform for the Ganesh ‘Sathapana’. In order to connect with their Marathi TG, the brand spruced up a 40/20 billboard located at Mahim Causeway with all the rituals associated with the festival.
The 9 day campaign began with a two-day teaser campaign that built up buzz amongst Mumbaikars and finally culminating in a decked up site unveiling the grand Ganesha image embellished with garlands, clothes, etc.
The feel of the festival was further amplified through a live ‘aarti’ on the hoarding. Popular Marathi actress Shreya Bugde performed the ‘aarti’ right on top of the site with the necessary rituals. Alakh Advertising & Publicity, which owns the sites, had taken the necessary safety precautions for everyone going up on the site. ‘Dhol & nagada’ further amplified the spirit of the occasion. The entire show ran for 4-5 hours.
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