Volvo in top gear on Mumbai OOH streets

Auto major Volvo launched a 20-day outdoor campaign in Mumbai to promote its cars in the city. Bright Outdoor Media executed the campaign covering vast stretches of the city including the suburbs, Western Express Highway, Easter Express Highway, Mumbai-Pune Expressway, and the Central area, among others. The OOH firm has used traditional large formats to give the car campaign a visible presence in the outdoor.

Commenting on the campaign, Yogesh Lakhani, CMD, said, "The premium luxury automotive brand Volvo has partnered with us for executing their OOH campaign in Mumbai. For luxury vehicles, outdoor formats play an important role as it gives the cars that are displayed a larger-than-life positioning. Volvo has showcased its entire range of vehicles in India on different premium large format billboards covering Mumbai.”