Vodafone red flags rail commuters on crossing tracks

Over 75 lakh Mumbaikars travel on Mumbai’s local trains every day. In 2017, over 3,000 lost their lives while crossing railway tracks in Mumbai. Vodafone India initiated a campaign urging Mumbaikars to refrain from crossing railway tracks in the interest of their own safety. The campaign was conducted at 14 suburban railway stations in Mumbai, connecting with several thousand rail commuters, exhorting them to stay away from the railway tracks.

Speaking about the initiative, Pushpinder Singh Gujral, Business Head - Mumbai, Vodafone India, said, “Vodafone’s ‘Shortcuts are Injurious’ campaign is being carried out by its own employees as a part of Vodafone India’s larger commitment to propagate their Health, Safety and Well-Being policy not just for their employees and partners, but also for customers, visitors and society at large. Mumbai’s suburban rail network is a crucial lifeline ferrying millions of people to and from their homes and workplaces. Recent reports indicate that numerous lives are lost each day, while crossing the city’s railway tracks. We want every Mumbaikar to get back home safe and sound at the end of each day. Having touched the lives of over 1,500 rail commuters through the first phase of this campaign, I am happy to say that we have made a beginning”.

As a result, over 1500 Mumbaikars extended their support to Vodafone’s ‘Shortcuts are Injurious’ campaign by assuring that they will not walk across the railway tracks henceforth.