V-Guard exhorts consumers to ‘Bring Home a Better Tomorrow’

OAP India has executed the OOH campaign and innovation of V-Guard that is writ bold and large on multiple media formats such as billboards, unipoles, bus-queue shelters, foot overbridge, Metro pillars, gantries, pillar branding, signage and LED boards all through the country.

V-Guard has re-launched its logo by making its prominence unique in smarter technology, catering to the tech-savvy gadget-obsessed target audience. Stretching from Srinagar to Kanyakumari and from east to extreme western tip of the country, V-Guard has taken the campaign to almost 27 cities in North, 24 cities in South India, 32 cities in East and 52 cities in West. The campaign has been deployed on 900+ OOH media units.The OOH campaign has been rolled out at different locations for different periods ranging from 15 days to 21 days. Once the campaign has achieved optimum visibility, 3D innovations will be executed.

“We are associated with V-Guard since 2014, though there was a multi-agency pitch for the re-launch of the logo. It has been a great challenge for us to execute the campaign as this is one of the biggest outdoor campaigns covering 135 cities across India. V-Guard is satisfied with whatever has been executed, and our long-standing relationship with the client will continue,” said Kaushik Mitra, COO, East, Outdoor Advertising Professionals (India).