Tiny Owl hoots its presence in the outdoor
By Preethika Kotian - July 14, 2015
Tiny Owl ventures outdoors with Laqshya Media group to reach out to the food lovers on the go
Food ordering apps are growing in popularity. In light of this trend, Tiny Owl, Mumbai's leading food ordering app, has now set a firm footing in the outdoor to spell out their presence to the country's food lovers. People can now relish the food that they love, wherever they are, despite their busy schedules.
Harshvardhan Mandad, one of the five founders of Tiny Owl, who is now the CEO, opines that Tiny Owl is a project full of immense potential as it not only allows patrons to order and pay for their food seamlessly but also enables them to discover new cuisines and food outlets available in their vicinity in a fun and hassle-free way.
The firm has engaged Laqshya Media to launch a campaign to reach out to consumers across different cities. The 15-day campaign has been executed in Mumbai, Gurgaon, Bangalore, Pune and Hyderabad. Through the campaign, consumers are being introduced to the Tiny Owl app with a simple, yet communicative line - 'meet your stomach's new best friend!'
Earlier, the start-up had also launched an IPL campaign in Mumbai that lasted 18 days. According to the spokespersons of the start-up, the campaign has received an overwhelming response from the consumers.
Subhasis Chatterjee, Marketing Head, Tiny Owl, says, "Our aim is to reach maximum consumers. Campaigns like Mumbai Indians, No TV Day and city launch give us opportunities to connect with them and celebrate their love for food.â€
Tiny Owl hopes to launch the service in 5,500 restaurants in Mumbai, top 10 cities in India by middle of the year and 50 cities by the end of 2015.