Tanishq unveils its enticing exchange offer campaign

In a bid to promote its much-awaited Gold Exchange offer, TATA's jewellery brand Tanishq communicates through traditional outdoor mediums in noted Indian cities. Executed by Laqshya Solutions, Tanishq certified jewellery is seen dominating on billboards in 11 cities occupying some very prominent media units.

The creative of the campaign offers customers a chance to exchange their gold along with additional benefit of customers standing a chance of getting one additional karat value for buying gold jewellery and of two additional karats for buying diamond jewellery. With the aim of reaching out to the masses with a shout-out offer and also building some frequency around the TG with focus on IT Parks, the message'0% deduction 100% exchange value' were made visible in high impactful billboards at key arterial routes along with specialised visibility at IT Parks and Transit Mediums like Railway Stations etc.

The 15-day campaign has already caught attention and creating a lot of buzz and driving footfalls at the brand's stores. Speaking about the campaign, Naresh Bhandari, Vice President, Laqshya Media Group, said, "Tanishq models displayed on outdoor look spectacular and the message hits you at every key pockets when you are out of home. It's always a challenge when you design a media plan for a jewellery brand like Tanishq because every medium you handpick needs to completely sync with the beautiful creative displayed on them while every unit has to arouse the inspirational quotient. We are extremely pleased to have offered them good visibility and we are glad that the buzz is getting stronger already.”